The whole process and precautions for opening a Pinduoduo international store

Under the general trend of globalization, the international store entry service launched by Pinduoduo platform provides a new sales channel for overseas merchants. This article will introduce in detail the entire process of entering Pinduoduo International Stores and the precautions to help merchants better understand and prepare for the entry process.

1. Qualification requirements for entering Pinduoduo international stores

1. Enterprise qualifications

• The store opening company must be located outside mainland China, including Hong Kong, Macao and Taiwan.
• Merchants need to provide the overseas enterprise company registration certificate, the identity document of the legal representative and the identity document of the store manager.

2. Trade model and delivery requirements

• Pinduoduo’s international stores adopt a cross-border trade model, requiring the shipping location to be located outside mainland China or a domestic cross-border bonded warehouse.
• Customs clearance methods include direct supply bonded mode, BC direct mail mode, CC mail mode, etc.
• Merchant must provide registered customs and bonded warehouse information as well as registration information with China Customs.

3. Brand qualification

• Merchants must operate free brands or authorized brands registered overseas.
• To operate private brands, you need to provide overseas trademark registration certificates, and to operate authorized brands, you need to provide a complete authorization link or purchase voucher.

2. Things to note when entering Pinduoduo International Store

1. Qualification documents are authentic and valid

• The qualification documents submitted by the merchant must be true, complete and valid.
• Trademark registration only accepts overseas trademark registrations and ensures their validity.
• For self-owned trademarks, the store opening company must be consistent with the trademark holder, and the authorization letter shall be valid for no less than three months.

2. Update qualifications in a timely manner

• During the business process, if the merchant’s qualifications change or expire, they should be updated on the platform in a timely manner.
• Merchant can consult Pinduoduo’s official assistant for update guidance.

3. Provide proof of change

• If the trademark, holder, registrant address information, trademark validity period, etc. change, the merchant must update the relevant information on the platform and provide change certification documents issued by the relevant local departments.

4. Respond to platform re-inspection requirements

• The Pinduoduo platform will conduct routine or special re-inspections on store qualifications according to management rules.
• If the qualification is found to be unqualified or does not meet the requirements during the re-inspection, the merchant must complete or update the qualification certification documents within a limited period.

3. Pinduoduo international store entry process

1. Find the Duoduo overseas purchase page

• Enter your number and verification code to apply for settlement step by step.
• Note that a mobile phone number can only open one store. Fill in the mobile phone number of the resident and have the highest store authority.

2. Store type selection

• Store types include flagship stores, specialty stores, and specialty stores. Different store types must upload different qualifications, so you must choose carefully.

3. Fill in the qualifications

• Including identity information, basic store information, trademark information, customs declaration information, and selected third-party platform store links.
• The legal person’s identity information must be a domestic ID card or a Hong Kong, Macao, Taiwan and overseas ID card.
• The administrator’s ID card must be a Mainland ID card and requires facial recognition.
• Basic store information, including store name, password, enterprise registration and other settings, and trademark information, must submit trademark registration certificate and authorization documents.
• The customs declaration information must correctly fill in the customs registration name and customs registration number.
• Choose to fill in the store link of the third-party platform.

4. Create a store

• For accepting the platform cooperation agreement, check and check “I have read and agree to the “Pinduoduo Platform Cooperation Agreement”” and click the Create Store button.
• Check information pops up and click “Accurate” if the information is completely correct.
• Pending review, if the Duoduo International store is successfully opened, the merchant will be notified via SMS.

4. Analysis of docking groups and frequently asked questions after the entry of Pinduoduo international stores

1. Docking group situation

• After a merchant successfully enters a Pinduoduo international store, he or she will usually receive a text message notification to join the international merchant group.
• This docking group is an important communication channel provided by Pinduoduo platform for merchants. Merchants can exchange experiences and share information with platform operators and other merchants in the group, and obtain the latest policy updates and activity information of the platform.

2. Analysis of frequently asked questions

• Brand qualification requirements: There are no special requirements for the qualifications of agent brands, as long as they meet the complete authorization link/purchase certificate required by the agent brand in the brand qualifications.
• Operational docking application: For brands or brand-level authorized merchants, you can fill in an application through the designated link to apply for operational docking. Operation staff will screen the applications within a week and establish docking relationships with high-quality merchants.
• Activity review issues: For brand sale activities, merchants need to pay attention to the brand’s popularity. If the activity review time is too long, the merchant can decide whether to abandon the activity based on the situation.
• Use of marketing tools: Currently, Pinduoduo’s international stores do not support the use of purchase cashback marketing tools. Merchants need to pay attention to the subsequent updates of the platform.
• Product title modification: The title and other information of the product in the overseas shopping mall resource location cannot be modified temporarily. If the merchant has any questions, he or she can contact the docking operation for consultation.
• Withdrawal and exchange: After withdrawing USD from Pinduoduo International, merchants need to consult their bank for exchange operations if they need to remit RMB to their account. The platform does not participate in exchange rate conversion, and the USD amount of each order is converted based on the inquiry exchange rate on the day of payment.
• Domestic offshore accounts: Domestic offshore accounts are accounts opened by overseas entities within the country. Duoduo International Cash Withdrawal Account requires that the bank account entity and the resident entity be the same. If an overseas account cannot be provided, the merchant can also use its domestic and offshore account to withdraw cash.

Summary

The settlement of Pinduoduo’s international stores provides merchants with a broad sales platform, but operations and management after settlement are equally important. Merchants should pay attention to platform notifications and join the docking group in time to obtain more information and support. At the same time, merchants also need to understand and comply with the relevant regulations and requirements of the platform to ensure the normal operation and development of the store.