Detailed explanation of the semi-managed and fully managed models of the Temu platform and official event participation guide

With the continuous development of the e-commerce industry, Temu, as a well-known e-commerce platform, continues to launch innovative operating models, including semi-managed models and fully managed models. Both models have their own characteristics and are designed to help merchants improve their competitiveness and reduce operational burdens.

1. Analysis of Temu semi-managed and fully managed modes

1. Pattern definition

• Fully managed model: Temu provides merchants with a series of services from shelf, operation, logistics to after-sales service. Merchants only need to focus on product supply, and the rest of the work, such as product sales, marketing promotion, logistics and distribution, etc., will be taken care of by the platform. Under this model, the store system is relatively independent. If a merchant wants to switch from full hosting to semi-hosting, he needs to open a new store.

• Semi-managed model: Merchants have more autonomy in warehousing and logistics. They can choose logistics service providers recommended by the platform or find their own partners. In addition to logistics, Temu is still responsible for other aspects such as business processing and after-sales service.

2. Main differences

• Stock preparation: The full custody model requires merchants to go through steps such as product selection and sample delivery; while the semi-custodial model simplifies this process.

• Logistics: Under the full custody model, merchants need to deliver the goods to designated domestic warehouses (such as Guangzhou, Yiwu), and the subsequent logistics is undertaken by the platform; the semi-custodial model requires merchants to handle overseas warehouse management by themselves and terminal delivery.

• Store system: The two operate independently, and the store needs to be reopened for conversion.

• Release Steps: The fully managed model involves more approval processes; the semi-managed model allows overseas warehouse products to be listed directly.

2. How to participate in Temu official activities

To participate in Temu official activities, merchants should first understand the type and characteristics of the activities, and obtain relevant information through the official website, App or social platforms. Before participating, you need to ensure that you meet the eligibility requirements and follow the prescribed procedures. In addition, following official social media accounts will help you get the latest updates.

3. Steps to set up full discount activities

To set up a full discount activity, you need to log in to the Temu merchant backend, select the corresponding option in the operation center, set the activity details and submit it for review.

4. The operation process of changing from semi-managed to fully managed

After confirming your conversion intention, contact customer service for specific steps. Assess existing inventory, sign new contracts, and complete system switching and data migration. Attend training to familiarize yourself with the new process.

Through comparative analysis, whether they choose the semi-managed or fully managed model, merchants can find a path suitable for their own development on the Temu platform. At the same time, rational use of platform resources will help improve operational efficiency and user experience.

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