Instagram: Photo social application in the mobile era
The name Instagram comes from Instamatic, the name of a line of low-priced portable cameras sold by Kodak since 1963. The series was popular for its practicality and convenience and was sold until 1988. The name Instagram was inspired by the successful history of this Kodak camera, emphasizing the product’s ease of use, portability, and ability to record life at any time. As a mobile application that supports OS and Android platforms, Instagram allows users to capture life moments in any environment, select a variety of filter styles (such as Lomo Nashville) to beautify the photos, and then share them to Instagram, Facebook, and Twitter with one click and other social platforms.
In addition to the photo-taking function, Instagram also incorporates many social elements, such as establishing friend relationships, replying, sharing and collecting, etc. These functions make Instagram not only a simple application, but also a dynamic service platform. Whether it is the launch of Baidu Cloud Map or the explosive growth of Pinterest website traffic, they all indicate the arrival of the era of image reading. With the popularization of mobile devices and the promotion of App applications, social platform users are gradually migrating from PC to mobile. Against this background, Instagram has become a photo sharing application popular among young people.
The influence of Instagram is not only reflected in the number of users, but also in its high level of user engagement. It provides 100% free custom designed filters and frames for models such as XPro-I, Earlybird, Rise, Amaro, Hudson, Lo-fi, Sutro, Toaster, Brannan, Inkwell, Walden, Hefe, Nashville, 1977 and more. Users can upload pictures and videos anytime and anywhere, the interface is simple and easy to use, and the transfer speed is also fast.
Instagram covers almost every field of celebrities and Internet celebrities, and has extremely high fan engagement and loyalty. Many internationally renowned brands choose to share their brand stories and conduct marketing campaigns on Instagram, which further enhances their appeal. Instagram users have the highest engagement of any platform, and they can share content in real time to other social media outlets like Facebook, Twitter, Flickr, Tumblr, and Foursquare.
In addition, Instagram also provides parallel and radial tilt-shift blur effects to increase the depth of field of photos. Users can upload an unlimited amount of content to achieve instant shooting, uploading and sharing. Through the like and comment functions, users can easily interact with friends. It is worth noting that Instagram fully supports the front and rear cameras of iOS and Android phones, a feature that makes it an indispensable part of the mobile social era.