TikTok product video duplication detection standards and forwarding rate optimization strategy

Many cross-border e-commerce sellers will face a common problem when operating TikTok accounts: how to avoid the risk of “duplicate detection” caused by moving videos. This article will provide practical suggestions for sellers based on TikTok’s product video inspection and quantification standards and how to optimize the video forwarding rate.

Duplicate checking mechanism: multiple review standards

TikTok’s risk control and review department has set up a strict review process for handling plagiarism. First, it goes through machine review, then manual review, and finally, specific values ​​are extracted from the database for further review and duplication checking. The MD5 value is a unique identifier automatically generated after each video is uploaded, which is equivalent to the “ID card” of the video. Once the system detects similar MD5 values, it will be marked as plagiarized content. Therefore, any attempt to circumvent plagiarism checks should start by modifying the video itself, as even minor adjustments can change its MD5 value.

In addition, TikTok will also extract key frames from the video for comparative analysis. Product videos are composed of a series of continuous images. By comparing these key frames, the platform can identify repetitive or unoriginal content. The similarity of a single image will not immediately lead to a penalty, but if there is a large amount of duplication, it will be regarded as an unoriginal work.

Strategies to improve forwarding rate

Forwarding rate is one of the important indicators to measure the performance of TikTok videos. Its calculation formula is: forwarding rate = total forwarding volume / total playback volume. Typically, when the retweet rate is below 0.3%, it indicates that the video may need improvement. In order to improve this ratio, you can start from the following aspects:

Enhance the value of content

Increasing likes on a video usually means viewers feel the content is beneficial to them, while increasing retweets requires ensuring viewers feel the content is valuable to others as well. For example, many family group chats circulate various health tips, and although the information may not be of direct benefit to the sender, they believe it will be meaningful to the recipient. Therefore, sellers should also consider their potential repost value when creating content.

Emphasize the freshness of content and the uniqueness of products

New things are always more likely to attract people’s attention and inspire a desire to share. Similarly, in the field of e-commerce, choosing products with innovative and unique selling points to display can effectively increase users’ willingness to share. When viewers see a product that they have never seen before, they often have the idea to share it with their friends: “There is such a thing!”.

To sum up, it is crucial for cross-border e-commerce sellers to understand the duplication checking requirements of the TikTok platform and take measures to optimize video content to increase its forwarding rate. Using the above tips correctly will not only help you avoid the risk of being penalized for plagiarism, but will also attract more potential customers by increasing the level of interaction.