Lazada official website store opening tutorial and detailed registration process

As one of the largest e-commerce platforms in Southeast Asia, Lazada not only has a broad user base in Southeast Asia, but also attracts the attention of many Chinese sellers. This article will combine the Lazada official website store opening tutorial, store opening training tutorial, registration tutorial and Chinese version store opening process to introduce in detail how to open a store on Lazada.

1. Register a Lazada seller account

First, you need to register a seller account on the Lazada official website. During the registration process, you need to provide basic information and contact information of the enterprise, including but not limited to store name, industry type, license certificate, contact number, etc. In addition, you will need to prepare identification documents, bank account information, and contact details. After completing all registration information, you need to wait for the platform to review and confirm the store information.

Registration steps

1. Visit Lazada official website and enter the “Seller Center” page
2. Click the “Register” button and enter relevant information
3. Enter name and contact information
4. Enter bank information and verify
5. Confirm registration information
6. Change passwords and other settings

After completing the above steps, you will successfully register a Lazada seller account.

2. Fill in the store information and formulate an operation plan

After registration is completed, you need to fill in your store information on the Lazada official website. This includes uploading your store LOGO, product images, descriptions and brand stories, etc. At the same time, you need to formulate further operational plans based on your own business strategy, including marketing methods, pricing policies, etc.

In addition, when setting up store information, the information should be as complete as possible to increase the exposure and credibility of the store.

3. Prepare product materials and information

After the store information review is completed, you can start uploading product information. This includes product images, details, prices, etc. In order to better attract customers’ attention, you can add more marketing strategies and product descriptions based on the characteristics of the product.

At the same time, you need to provide original images and detailed descriptions of your products to help users better understand the features and advantages of your products. In addition, the product number and barcode information need to be uploaded according to the regulations of the platform.

4. Formulate marketing strategies and promotional activities

To successfully operate a store on Lazada, you need to develop effective marketing strategies and promotional activities. You can use advertising, sponsorship, coupons and rewards on the platform to attract consumers, increase the exposure of the store and win the trust of consumers.

At the same time, the platform provides a variety of marketing promotion methods and service tools, such as paid promotion, discount promotion, etc. Merchants need to conduct market research in the market to find better promotion strategies so that their stores can gradually become competitive.

5. Open Lazada transaction payment channel

After completing the above steps, you need to open a Lazada transaction payment channel so that you can receive payments from customers and complete orders. The platform requires merchants to accept Lazada payment, provide payment guarantee, and add a deposit per merchant brand to ensure the credit and reliability of merchants on the Lazada platform.

6. Participate in training courses

The Lazada platform also provides sellers with a large number of online courses and training resources to help them run their stores more effectively. These training courses usually involve sellers’ product planning, cargo management, after-sales service, promotion strategies and other aspects on the platform.

7. Pay attention to marketing and after-sales

When opening a store on the Lazada platform, in addition to the above, merchants also need to pay attention to marketing and after-sales service to attract more customers to pay attention to and purchase the store.

8. Lazada Chinese version store opening process

For Chinese sellers, Lazada has also launched a Chinese version of the store opening process. The specific steps are as follows:

1. Fill out the online form
2. After completing the first step, you will receive a “Welcome to register” email. Please fill in the buyer application form as required and upload a valid company business license or business registration certificate
3. The seller will receive an email “Log in to your Seller Center” and reset the password to activate the Seller Center
4. The seller will receive an email “Participate in the training and pass the test”. Please learn the basic rules online and the online test score must be greater than 85 points
5. Submit payment information to the payee

Conclusion

Through the above steps, you can open your own store on Lazada and sell products. During this process, merchants need to abide by the relevant regulations and policies of the Lazada platform, and continuously improve and optimize their store operations to improve product quality and service levels. I hope every merchant can achieve business success on the Lazada platform!