Lazada and the Chinese market: Overcoming logistics barriers and exploring the infinite possibilities of e-commerce in Southeast Asia
In today’s digital age, online shopping has become an integral part of modern life. Chinese consumers can find a variety of products on e-commerce platforms around the world. As one of the largest e-commerce platforms in Southeast Asia, Lazada has attracted much attention. This article will explore the issues of Lazada direct shipping to China and how to shop on the platform.
Lazada platform direct mail issues
Sellers need to entrust third-party logistics to deliver goods
Lazada currently does not support Chinese business exports, which means that sellers cannot choose Lazada’s own logistics system to deliver goods. In order to solve this problem, sellers need to entrust third-party logistics service providers to assist with delivery.
Use Lazada backend to add logistics service providers
When sellers decide to cooperate with third-party logistics, they need to make some simple settings in the Lazada backend. It is necessary to change the Lazada backend template to entrust third-party logistics to deliver goods, and add the specific name and contact information of the logistics service provider. Fill in the shipping address in China and other necessary information, such as the buyer’s receipt, in this template. Finally, the shipping fee will be charged by the third-party logistics provider.
Steps for shopping on Lazada platform
Chinese consumers can shop on Lazada. The following are the general steps for shopping:
- Download the Lazada app: You can search for Lazada in the app store and download the app.
- Register a Lazada account: Provide your email address and mobile phone number, and create a password.
- Log in to your Lazada account: Log in to your Lazada account using your email address or mobile phone number and the password you created.
- Browse Lazada store: You can search for the products you want to buy, or browse various categories.
- Select an item: When you find an item you want to buy, click on it to view its details.
- Checkout: After adding all the items you want to purchase, you can enter the shopping cart and proceed to checkout. Shipping address and payment information are required.
The Lazada platform has broad prospects in the Southeast Asian e-commerce market
Southeast Asia is currently one of the most dynamic regions in the world, with a solid foundation for economic development and rapid growth. Southeast Asia ranks third in terms of population, second only to China and India. At the same time, the population structure is young, with a high proportion of people aged 20-49. In addition, despite the rapid development of Southeast Asia, the current proportion of e-commerce sales in Southeast Asia in the overall retail sales of society is still very low. It is estimated that the retail market size in Southeast Asia in 2025 will be 20 times higher than approximately US$5 billion in 2015, exceeding US$100 billion.
The current situation of Chinese merchants “grabbing the beachfront” of Lazada e-commerce in Southeast Asia
In recent years, Chinese cross-border sellers have “grabbed” Southeast Asia mainly through two aspects: on the one hand, they have invested heavily in Southeast Asia’s e-commerce sector; on the other hand, they have also integrated their capital model, platform model, and community model Waiting for grafting and transfer to Southeast Asia. Alibaba Group took control of Lazada in 2016 and gradually integrated into its logistics, payment, data platform and other systems. Currently, Lazada is using emerging technologies to redefine the retail experience, using big data to quickly adapt to changing needs and conditions, connecting consumers with brands, and creating personalized experiences. At the same time, its cross-border business is growing rapidly, growing for five consecutive years. The rate exceeds 100%.
Lazada’s ambition: to enter the Chinese market
On September 19, 2015, Lazada officially released its Chinese name “Lazada” in Shenzhen. This also marks the beginning of the Lazada platform’s deployment in the Chinese market. In order to solve the differences in culture, language, payment, etc. at home and abroad, Lazada can guide merchants to choose appropriate shipping ports in terms of logistics and distribution, and provide merchants with global transportation solutions.
Summary: Although Lazada currently does not support direct shipping to China, Chinese consumers can still shop on the platform by cooperating with third-party logistics service providers. The steps for shopping are relatively simple, just download the app, register an account, browse the products, select the products and check out. However, when choosing a third-party logistics service provider, both sellers and buyers should pay special attention to logistics costs and reliability. With reasonable logistics cooperation, Lazada provides Chinese consumers with a convenient shopping platform, allowing everyone to easily obtain products from all over the world.