Detailed explanation of Lazada order splitting and shipping process and impact of timeout
When operating Lazada business, merchants often encounter large order volumes. In order to process orders more efficiently and ensure timely delivery of goods, split-order shipping has become a common strategy. This article will introduce in detail the specific steps of Lazada splitting orders and shipping, and discuss the possible impact of delivery timeout on merchants.
Steps for order disassembly and delivery
Order review
Before shipping, you need to carefully review the order information to confirm that the quantity of goods, address and other information are correct.
Goods sorting
According to order requirements, different products are placed into categories for subsequent packaging and delivery.
Print delivery note
Use the tools provided by Lazada to print the invoice, which contains necessary content such as product details and buyer information.
Packaging inspection
Make sure each package is properly packaged to avoid damage or loss in transit, and double-check that the package contents are consistent with the delivery note.
Select logistics method
Choose appropriate logistics services based on product characteristics and buyer needs. The Lazada platform provides a variety of reliable logistics options for merchants to choose from.
Upload logistics information
After completing the shipment, the logistics information should be updated on the platform in a timely manner so that buyers can track the order status.
Track order status
Continue to pay attention to the order transportation status to ensure that buyers receive the goods on time. In case of abnormality, you should communicate with the buyer in time to solve the problem.
Impact of delivery timeout
Reputational damage
Lazada is a well-known e-commerce platform, and users expect timely and reliable services. Frequent delivery delays will not only weaken users’ trust in the merchant, but may also have a long-term negative impact on the merchant’s reputation.
Degradation of customer experience
Delayed shipments mean that users do not receive their items as expected, which will undoubtedly cause them inconvenience and disappointment, thereby reducing overall satisfaction with the shopping experience. Some users may cancel orders, file complaints or give negative reviews, which is undoubtedly detrimental to merchants.
Sales decreased
Delayed shipments are often accompanied by an increase in order cancellation and return rates, which directly leads to a decline in sales. What’s more, this negative experience may also influence a user’s future purchasing decisions, reducing the chance of repeat purchases.
Platform penalties and restrictions
Lazada attaches great importance to delivery timeliness. According to its policies, the platform has the right to implement a series of punitive measures for merchants who frequently experience delivery delays, including but not limited to fines, reduced search rankings, and even suspension of sales permissions. In extreme cases, stores may even be permanently closed.
In addition, Lazada requires merchants to complete order processing and update the status to “Ready to Ship” within 48 hours after the buyer places the order (excluding weekends and statutory holidays). Then you need to submit the logistics order number through the backend and ensure that the logistics information is updated within 48 hours, otherwise there is a risk that the order will be automatically canceled by the system.
To sum up, reasonable planning of the order splitting process can help improve delivery efficiency, and avoiding delivery overtime is the key to maintaining good goodwill and avoiding platform penalties.