How to optimize product images and keywords on the SHEIN platform to increase sales
On a fast-growing fashion e-commerce platform like SHEIN, the strategy of optimizing product images and keywords is the key to increasing product exposure and conversion rates. This article will integrate multiple relevant documents to introduce how to systematically improve product performance on the SHEIN platform.
Tips for product image optimization
1. Ensure image quality
The clarity and quality of product images are the primary conditions for displaying product features. Merchants should use high-definition images with a resolution of 800*800px or higher and in jpg or png format to reduce file size and loading time. Avoid blurry and overly deformed images to enhance the user’s visual experience.
2. Background and lighting
Background and lighting can greatly affect the color and visual impact of your product photos. Choose a background that matches the style of the product. Usually a white or light background can highlight the color of the product, while a dark background is more suitable for showing the outline.
3. Shooting from multiple angles and multiple scenes
Photographing products from multiple angles can help customers fully understand the appearance and functionality of the product. Maintain consistency between images, prevent style or color differences, and make the entire visual presentation harmonious and unified.
4. Use models or props
Displaying products through models or related props can enhance the attractiveness of the pictures and make customers have a stronger desire to buy the products. Models can effectively show how the product looks, while props can help customers understand the size and function of the product.
5. Follow platform specifications
When listing products, merchants must follow the SHEIN platform’s standard requirements for images, such as quantity, size and proportion, etc., to ensure that the display of products on the platform meets standards and improve users’ trust.
Keyword optimization strategy
1. Reasonable layout of keywords
It is very important to reasonably lay out keywords in website content. Merchants should appropriately integrate long-tail keywords into product descriptions and main content to achieve natural keyword distribution and avoid the negative impact of keyword stacking.
2. Apply quick ranking tool
Use the quick ranking tool to simulate clicks and improve the search engine ranking of web pages. Choosing the right tools can allow search engines to determine that the webpage is favored by users, thereby improving ranking results.
3. Add friendly links
Friendly links from high-authority websites can increase the speed at which the website is discovered by search engines, improve the credibility of the website, and help optimize keyword rankings.
4. Conduct keyword analysis
Analyzing the traffic, competition level and optimization difficulty of keywords can help merchants position keywords so that they can more effectively lay out keywords that need optimization on the page.
Summary
Through the above image and keyword optimization strategies, merchants can increase the exposure and conversion rate of products on the SHEIN platform. Ensuring high-quality display of product images, rational placement of keywords and accurate analysis are important means to attract customers and increase sales. Merchants should actively use these strategies to stand out in the highly competitive e-commerce environment.