Since SHEIN released the platform model, it has been highly concerned by cross-border merchants. In order to allow more merchants to join this cross-border blue ocean, the SHEIN platform model is being further expanded, not only increasing the categories of settled in, but also increasing the cooperation models for merchants to choose. Should merchants settled in SHEIN choose the agency operation model or the independent operation model?
At present, the entry methods available to the SHEIN platform are mainly divided into two types: agency operation model and independent operation model. These two cooperation methods differ in terms of merchant settlement rules, merchant types, supply cooperation, etc.
Agency operation model
If merchants only want to focus on commodity supply or do not have much operating experience, the agency operation model is particularly suitable for such merchants. Merchants only need to supply to domestic SHEIN warehouses, and the rest will be left to SHEIN. Now you can enjoy 0 settlement fees, 0 operating costs, and SHEIN will escort the logistics and after-sales of merchants.
1. Merchant types
Domestic traders, domestic factories, traditional foreign trade, cross-border merchants, etc.
2. Cooperation characteristics
Merchants independently shoot products, promote spot models, and replenish domestic SHEIN warehouses; SHEIN is responsible for product marketing, performance, and performance
3. Hot recruitment categories
Shoes and bags, clothing accessories, home furnishings, beauty and personal care, electronic equipment, car decoration, sports and outdoor, maternity and baby products, bedding sets, pet supplies, office learning, etc.
4. Sales area
Overseas global
5. Entry threshold
?Applicable to products with the longest side of the package of 55cm and a weight of less than 3kg
?Other thresholds need to consult the actual category investment manager
Independent operation mode
If you have certain operation experience and overseas replenishment merchants, you can consider the independent operation mode. Merchants can take care of product supply, marketing and sales by themselves, and the SHEIN platform can help with operations.
Join in the independent operation mode, and the platform benefits are all available! Merchants can enjoy 0 entry fee, 0 monthly rent, 0 promotion fee, limited free commission, free traffic source for local market homepage, exclusive fast distribution logo, account manager to help operation and other assistance, to accelerate the expansion of the new track market.
1. Merchant Types
Suitable for experienced cross-border sellers, strong management capabilities, independent pricing requirements, local market replenishment, local brands, etc.
2. Cooperation Features
Merchants open stores on the platform and choose their own prices
3. Hot Categories
Non-clothing categories, including but not limited to shoes and bags, home storage, personal care, furniture and appliances, bedding sets, pet supplies, etc.
4. Sales Area
US Station (other stations are still under development)
5. Entry Threshold
?Net weight of goods above 0.4KG, no volume restrictions
?Replenishment in the United States, with independent local delivery and fulfillment
?Merchants with experience in the North American market are preferred (Amazon, Walmart, independent stations, etc.).
SHEIN platform provides cross-border merchants with two cooperation options: agency operation mode and independent operation mode. Agent operation is suitable for merchants who want to focus on product supply and lack operation experience, while independent operation is suitable for merchants with operation experience and overseas replenishment. The two models differ in terms of entry rules, merchant types and sales areas. Merchants can choose the appropriate cooperation method to join the SHEIN platform according to their own situation.