With the rapid rise of the global cross-border e-commerce market, competition between platforms is becoming increasingly fierce. In this competition, supply chain manufacturers play a vital role. They face both competitive pressure from platforms and broad development opportunities.
SHEIN, a Chinese apparel giant, has emerged in the global market with its unique business model and Internet platform capabilities. However, behind SHEIN’s success, supply chain manufacturers face a series of challenges and opportunities.
First, the rise of SHEIN has brought opportunities to supply chain manufacturers in the Pearl River Delta region. By cooperating with cross-border e-commerce platforms such as SHEIN, they can obtain stable orders and relatively low profit margins. However, this is also accompanied by challenges. Low profit margins and instability of the supply chain may affect their development and profit space.
Supply chain manufacturers need to continuously improve their own strength and technical level while maintaining cooperation with the platform. Through technological innovation and brand building, they can increase their voice and profit space in the supply chain and reduce the risk of being snatched by other platforms.
On the other hand, SHEIN also faces two major challenges: sustainability and innovation. As global consumers pay more and more attention to environmental protection and social responsibility, SHEIN needs to strengthen investment and research and development in sustainable materials, environmentally friendly production, etc. while maintaining rapid development. At the same time, innovation is also an important driving force for SHEIN’s future development. Only by continuous innovation can it maintain its leading position.
In summary, supply chain manufacturers face many challenges and opportunities in the era of cross-border e-commerce. Through cooperation with platforms, technological innovation and sustainable development, they can remain invincible in the fierce competition. At the same time, as a representative of China’s apparel industry, SHEIN also needs to pay attention to sustainability and innovation, maintain its leading position, and make more contributions to the development of the industry.