Attending the Canton Fair is an important task for foreign trade personnel, and many things need to be paid attention to at the exhibition. Let’s take a look at what foreign trade personnel need to pay attention to when attending the Canton Fair? What should be paid attention to in the design of the Canton Fair booth?
What should foreign trade personnel pay attention to when attending the Canton Fair?
1. When sending samples, look at the customer, don’t wait until all competitors give them, then there will be trouble.
2. Dress appropriately and try to make yourself look more energetic.
3. When you meet a customer, you can introduce your brand in detail and exchange business cards with the customer. If you need further discussion, ask the customer to sit at your booth to discuss carefully, take a notebook to independently record each customer’s requirements, their respective quotations and related information, and don’t forget to mark the key customers. Be polite when exchanging business cards. When you meet some audiences who everyone knows are your competitors, you also need skills to give each other business cards.
4. Be more confident and don’t be nervous, so as not to cause everyone’s English expression. When you meet customers from Japan, South Korea and other countries whose English is not very good, don’t speak too fast, listen carefully to the customer’s requirements, and don’t be embarrassed to ask the customer to say it again when you don’t understand or can’t hear clearly.
What should be paid attention to in the design of the Canton Fair booth?
1. Don’t forget the booth number and company logo
In the design and construction of the Canton Fair booth, do not underestimate the effect of the booth number and corporate logo. No matter how luxurious and exquisite your booth design is, without the booth number and corporate logo, the audience will not be able to find it, let alone leave a deep impression on the audience and customers.
⒉ Pay attention to the temperature of the booth lighting
In the design and construction of the Canton Fair booth, in addition to the booth shape design, the booth lighting must also be used. The light color and brightness of the booth can create different on-site effects.
3. The smell of the booth environment
Generally speaking, the exhibition time is 3-4 days. Therefore, in the design and construction of the Canton Fair booth, the short construction time will inevitably lead to some smells not being emitted in time, and staying in this environment for a long time will be uncomfortable.
When attending the Canton Fair, foreign trade personnel need to pay attention to the timing of sending samples, dressing appropriately, exchanging business cards with customers and communicating in detail. At the same time, the importance of booth numbers and corporate logos should be noted in booth design, as well as the temperature of the lighting and the smell of the booth environment. Successfully dealing with these important factors can help foreign trade personnel achieve better results.