Each exhibition has its own life cycle and operating curve, which is mainly related to market changes and exhibition operations. When a group of exhibitions are developing rapidly, another part of the exhibitions are leaving sadly, which makes people sad.
On November 28, 2018, the German Hannover Exhibition Company suddenly announced on its official website that the world’s largest ICT event, the Hannover Consumer Electronics, Information and Communications Expo (CeBIT, ranked 28th in 2018), will no longer be held, and thanked everyone for their company for 33 years. CeBIT was originally part of the Hannover Industrial Fair (HANNOVER MESSE, ranked 15th). On March 12, 1986, CeBIT A HANNOVER MESSE was separated into a separate exhibition. The first session had an exhibition area of 200,000 square meters and continued to develop. People often say: “CeBIT, 100 big.” In 2007, CeBIT had an exhibition area of 400,000 square meters, becoming the world’s leading ICT exhibition. The closure of CeBIT has attracted widespread attention. After all, CeBIT has a great influence in China. Every year, more than 500 Chinese companies go to Germany as scheduled, bringing Chinese brands and bringing back a large number of foreign trade orders. In 2015, China, as a partner country of CeBIT, pushed Chinese elements to a climax.
Since the launch of the “Top 100 Trade Shows” in 2008, CeBIT has always been a well-known exhibition ranked at the top of the list. The closure of CeBIT is regrettable, and it reminds people of the well-known exhibitions that have been closed in history. The Las Vegas Computer Show (Comdex) in the United States was once a weathervane in the technology industry. It was founded in 1979 and was the world’s largest information industry exhibition at the time. It was a pilgrimage destination for the world’s IT industry. It was suddenly closed in 2004. The International Home Appliances Fair (Domotechnica), founded in 1974, was once the world’s most influential white appliance exhibition. It has been held in Cologne since 2006, with a cycle of two years, and was closed in 2010.
Everything has its beginning and end, and so do exhibitions. Each exhibition has its own development curve, whether it is a large international exhibition or a small local exhibition, it has its own life cycle. Only by following the market process, growing rapidly, striving to maintain a high point, and relying on continuous innovation to stimulate new themes and create new market potential can the decline be delayed.