(1) Create a public homepage.
Facebook homepage is an effective way for advertisers to establish connections and interact with target audiences. It is specially designed for business and is the main means for enterprises to conduct Facebook marketing and promotion. Through the homepage, enterprises can publish information in the form of text, pictures, videos, etc. to promote company philosophy, brand image, product value, etc. When Facebook users see the information on your homepage and like, share or comment to participate in the interaction, their friends may also find and follow your homepage on Facebook, thereby reaching more audiences and tapping into potential customer groups.
Homepage creation steps: Open Facebook’s “Personal Homepage”, click the “Create Homepage” button, and select one of the six homepage types such as “Local Business or Place”, “Company, Organization or Institution”, “Brand or Product”, “Artist, Band or Public Figure”, “Entertainment”, “Concept Initiative or Community Group” for product promotion as needed, and carefully fill in the introduction, website, account number, upload photos and save.
(2) Brand promotion.
After the public homepage is created, the audience group is accurately located according to the products being sold, and the homepage is optimized according to the characteristics of the audience group, including improving the profile information of the public homepage, adding a cover to the homepage, etc., so as to promote the brand through the promotion of the homepage.
?The homepage name can be set as the brand name to promote the brand, or it can include the keywords of the products being sold to increase the weight of SEO.
?Through the homepage account, you can customize the exclusive URL domain name, www.facebook.com/******. The asterisk part is a custom area, which can also be positioned as a brand name: the automatically generated account is long and not easy to remember. By customizing a simple and clear account, users can quickly find your homepage: the custom part can also include the keywords of the products being sold, making the homepage easier to search.
?The brief description part is limited to 155 characters, and you can fill in the store’s link address, or you can describe the products sold in the store.
?The detailed description part has no character limit, and you can fill in a detailed description of the company, brand, product, team, etc.
?The size of the cover image of the public homepage is 851 pixels x 315 pixels. The cover image is a key display position for promoting brands, promoting new products, and providing discount information. The cover should be fully utilized and updated in a timely manner, and the brand style and characteristics should be reflected through the cover design.
(3) Expand the brand’s publicity scope.
As a form of publicity on a social platform, Facebook is more about accumulating fans and popularity. Therefore, interaction with fans and marketing of brand-related product content are particularly important. Increasing the activity of the homepage by regularly posting posts that can attract user participation can effectively expand the brand’s publicity scope.
?Free product gifts or trials can increase fan participation. For example, a network agency sends two similar pictures every day and asks users to find the difference between the pictures. Users who answer correctly can get gifts or get a trial. This can not only motivate users to participate, but also increase communication with users.
?Regularly publish relevant product knowledge to strengthen content marketing. For example, some cosmetics brands continue to attract fans and increase popularity by regularly posting comprehensive product introductions and beauty tips for new products on their homepages.
? Create personalized content based on your own products to resonate with users, thereby personalizing the products and establishing an exclusive image for the products. On Facebook, your competitors are not only other brands, but also the family and friends of users. The essence of social networks is not to advertise, so posts cannot be as direct as advertisements.
? Use videos and live broadcasts to increase the display rate of posts. On Facebook, if the interactivity of a post is low, the system has the right not to display your post: the higher the interactivity of the post, the more users it reaches. And the system focuses more on the weight of videos and live broadcasts. The video should be short (10 to 15 seconds is enough). If it is an introduction to a product, you can make videos on how to use the product, life skills, customer service, etc.