Video display methods can display products more intuitively than pictures. However, video content is also diverse, and videos will consume more access time to a certain extent. If you can’t catch the buyer’s eyes in the first few seconds of the video, suppliers will not watch the video to a large extent. Next, let’s take a look at how exhibitors prepare videos for the Canton Fair?
1. Improve Google video ranking
If exhibitors already have their own product videos, you can see whether your company’s videos are included in Google and whether they are ranked high. This reason has something in common with the top ranking of pictures.
Google is a familiar field for suppliers, and pictures or promotional videos that rank first on Google are more likely to make suppliers feel trust and familiarity.
2. Prepare video content
Here, it is recommended that you prepare two types of videos. One is the question-and-answer type, which first asks questions based on industry pain points, and then uses products to provide solutions to end the video; the other is a regular voice explanation marketing video that intuitively displays relevant information and customer feedback about the product.
3. Try to improve the quality of the video
Compared with reading text content, more than 4 times the audience prefers to watch product introductions with videos. According to a survey by Animoto (a video production company in the United States), more than 75% of small and medium-sized enterprise owners and sales staff who used video promotion confirmed that these videos directly affected their business growth. The study found that the conversion rate of web pages including videos increased by 80% year-on-year.
However, the picture quality and clarity of the video have a great impact on people’s viewing rate. Even if the exhibitor’s video content is very exquisite, if the video expression is not clear, there is a 99% chance that the supplier will turn off the video. Therefore, it is necessary for companies to invest in video production. In addition, videos are not only made for the Canton Fair. Once exhibitors have their own video promotion, they can still promote and promote through social media even before the Canton Fair, which is a very cost-effective thing.
The video display method displays products intuitively, but in order to attract the attention of suppliers, both video quality and Google ranking are important. Exhibitors should improve Google video rankings, prepare two types of video content, strive to improve video quality, and recognize the importance and investment value of video marketing. Such video production can not only be displayed at the Canton Fair, but also promoted and promoted through social media to obtain longer-term benefits.