At an important exhibition like the Canton Fair, preparing high-quality product images for exhibition is the core of attracting potential customers and demonstrating the strength of the company and the advantages of its products. The following are some key points for preparing product images for the Canton Fair.
1. Improve the ranking of product images on Google
According to data from Jumpshot and Moz, Google’s image search share accounts for about 22.6% of the total search volume, and its market share is very considerable.
Many experts believe that if a company’s product images are professional enough, it may greatly reduce customer loss, especially the top photos on global platforms such as Google, which can help reduce customer hesitation and increase order conversion rate. Therefore, Google Images ranking is an important factor in stimulating traffic conversion for companies.
2. Improve the loading speed of website images
Even if there is no online Canton Fair, everyone should know that in the product display of daily websites, only pictures can appear quickly, and customers will not swipe by, and have the opportunity to see everyone’s complete information. Make sure the images are loaded quickly. So on the one hand, the size of the picture is very important. From the perspective of various customer experiences, under the premise of ensuring actual needs, choose smaller pictures (photos with smaller KB). On the other hand, you can use picture links. Due to the limitation of server performance, non-independent hosts usually limit the number of http requests for a single IP. If there are many http requests on a page, the page usually needs to wait for a long time to be fully loaded. In particular, if the picture cannot be loaded for too long, the browser will cut off the link with the server, which requires clicking to display the picture to display. The albums that are better suitable for external links include picasa, flickr, and domestic yupoo. You can choose according to the situation.
3. The style of the picture should meet the customer’s broad aesthetic standards
It is recommended that in the selection of product pictures, it is best to use white background pictures: from everyone’s visual aesthetic point of view, white background product pictures will make the entire page look neat and unified. The product features are more prominent, which is very in line with the aesthetics of overseas buyers.
In addition, the photo name must be set accurately and simply to facilitate mobile phone access and improve the accurate matching of products in the entire online Canton Fair commodity search system.
Naturally, there is no need to repeat the promotional pictures of Canton Fair related products made in advance.
Preparing high-quality product images for the Canton Fair is crucial. This article introduces key points such as improving Google product image rankings, speeding up website image loading, and choosing white background images to help companies attract potential customers and demonstrate their strengths and product advantages. It also emphasizes the importance of preparing Canton Fair-related product promotional images in advance.