In the past, “brushing” was once a common method for Amazon sellers to gain product exposure. However, as Amazon has severely cracked down on violations, more and more sellers have turned to in-site advertising, pushing it to a new peak. In today’s market environment where the value of traffic continues to rise, mastering Amazon’s in-site advertising has become a key weapon for sellers in Amazon sales. In this article, we will introduce Amazon’s five mainstream in-site advertising models to help you better choose the promotion model that suits your needs.
1. Share of Voice
The larger the Share of Voice, the more obvious the product exposure, which is conducive to highlighting the brand image and improving conversion rate. In the Amazon advertising ecosystem, SOV is an advertising format that uses fixed purchase exposure to increase sales through strong exposure. This advertising format has a good effect on those who urgently need to increase brand exposure and sprint product sales.
2. Sponsored Ads
Product promotion: Increase the exposure of a single product, including ads in search results and product detail pages.
Brand promotion: Ads with the seller’s brand logo and customized titles and content are displayed on the search results page to increase brand awareness.
Brand promotion video: Create a 6-45 second video for the product to attract relevant audiences.
Display promotion: Expand your business through proactive display advertising solutions.
3. OTT TV ads
Amazon OTT TV ads can attract audiences who are watching online TV, publisher channels and networks, the latest movies and TV shows on IMDb, selected news and live sports events.
4. Twitch ads
Twitch is a platform that combines game live broadcasts, social interaction, and live broadcasts of large-scale events. It is the European and American version of bilibili. Effective Twitch advertising campaigns can bring good brand interaction and volume.
5. Audio ads
Amazon audio ads cover homes, workplaces, and other scenarios, attracting listeners when they can’t look at the screen, and playing anywhere between 10 and 30 seconds, so that even if the audience is not looking at the screen, they can get product information.
In-site advertising, redefining marketing strategies
Amazon in-site advertising is increasingly becoming a key weapon for Amazon sellers in the advertising competition. From SOV to Sponsored Ads, as well as OTT TV ads, Twitch ads and audio ads, each model provides sellers with more exposure opportunities, helping sellers achieve brand promotion and business growth. These advertising formats not only give sellers more opportunities to tell brand stories, but also provide publishers with more accurate target user positioning.