High-quality product pictures are the foundation of online store operations. On the product details page, not only should the overall appearance of the product be displayed, but also the workmanship and quality of the product should be shown from various angles using detailed pictures, model pictures, size pictures, etc., so that buyers can have a deeper understanding of the product.
1) Product detail pictures
Detail pictures are the best way to show the overall style and quality of the product. Their main function is to help customers further understand the product from different angles. Detail pictures show necessary and different information. It is taboo to pile up multiple photos from the same angle, because this can neither convey richer information nor easily affect the running speed of the web page.
When buying products in physical stores, buyers can look at every detail of the product more carefully, but in online stores, buyers see the details presented by the seller in pictures. Therefore, sellers should present product details from multiple angles to help buyers fully understand the product truthfully and in detail. Taking clothing as an example, in addition to surface details such as collars, cuffs, and folds, it is best to display the auxiliary materials, including zippers, buttons, ribbons, shoulder pads, lace, linings, linings, clothes, tags, accessories, welts, chalking, hooks, fur, trademarks, cords, fillers, plastic accessories, metal accessories, packaging boxes and bags, printed barcodes, etc., as shown in Figure 7.19. Due to the large amount of information, you can try to jigsaw to reduce the length. The simplest way to show product details is to enlarge the part, which is similar to a “magnifying glass” to allow buyers to see more clearly.
Show the details of the product itself, and the packaging details can also be displayed. If some products are not packaged properly, they will be damaged or contaminated during transportation, and good packaging can make buyers feel more assured.
2) Product function diagram or model effect diagram
Buyers actually buy the functions and performance of the product when they buy the product. The function of the product is closely related to the needs of the buyer. Only when the product has the functions that the buyer needs will the buyer buy it. Therefore, it is also particularly important to display the product function in the details page. The functions of products can be divided into use functions and aesthetic functions. The use function refers to the use value of the product, and the aesthetic function refers to the aesthetic value brought by the product form.
Functional products. Also known as practical products, this type of product emphasizes the use function, pays more attention to the rationality of the structure in design, and focuses on the improvement and optimization of the use function. The functional diagram of this type of product is based on the realization of the use function, and cannot excessively pursue the sense of form.
Style products. Also known as emotional products, the functional diagram of this type of product emphasizes the distinctive appearance style and unique way of use. Buyers will feel proud and satisfied to own it, such as high-end brand products, luxury goods, etc.
Aesthetic products. In addition to having certain use functions, this type of product also has requirements for appearance, such as clothing, accessories, cosmetics, etc. These products can usually be displayed through model pictures. We can show different angles, movements and postures from the front, back and side to create visual beauty, so that consumers can get the effect of the product in person. There are many schools of model pictures, such as celebrity style, external model style, face-covering style, owner-photographed style, etc. Choosing different schools of model pictures according to product characteristics will give consumers unexpected feelings.
3) Comparison details of similar products
Comparing the products of the online store with those of its peers, or comparing the new and old models of the same product in this online store, can reflect the advantages of the products.