As the Paris Olympics approaches, the world’s most watched sporting event is about to begin. For cross-border merchants, this is not only a global sports feast, but also a stage with unlimited business opportunities. The following are some business opportunities that cross-border merchants should pay attention to.
Sports and outdoor products
The seven major sports loved by the French include football, tennis, equestrianism, rugby, cycling, racing and French bowling. Cross-border merchants can make targeted choices for equipment, clothing, shoes and hats, and peripheral products related to these sports.
In addition, equipment used for outdoor sports or camping, such as tents, barbecue grills, mobile power supplies, LED lights, portable photovoltaic panels, kettles, sun hats, folding chairs, sunglasses, etc., are also expected to become popular categories with significant growth.
Digital imaging and electronic entertainment products
With the widespread application of mobile Internet, in order to get a better experience, more and more European and American consumers choose portable digital projection devices that can be connected to mobile phones to watch live events. Among them, mid-to-high-end projection products with high resolution, built-in speakers, Android system, smart focus and other functions are expected to be more popular.
In addition, Bluetooth headsets, large-size flat-screen TVs, sports photography and video equipment, augmented reality (AR) equipment, etc. will also be extremely popular.
French cultural elements derivative products
France is the country with the largest investment in the sports and cultural industries in Europe. The Macron government’s annual investment in the sports industry is as high as 40 billion euros.
The Olympic Games will be held in Paris, which has a long history and many cultural and artistic scenic spots. It is also the first global sports feast after the epidemic. It will undoubtedly attract a global retaliatory tourism boom. Sports derivative products with French cultural elements, such as multilingual logo products, sunshade items, cushions and other viewing supplies, national flags, stickers, cheering sticks, souvenirs, etc., will be very popular.
At the same time, based on past experience, phenomenally popular athletes may appear at any time during the Olympic Games, so the same products of these star athletes should be paid attention to. If e-commerce can respond quickly and have strong supply chain capabilities, it can become famous in one fell swoop. However, sellers need to pay attention to obtaining Olympic-related intellectual property authorization to avoid infringement risks.
As the Paris Olympics approaches, cross-border merchants should pay close attention to the business opportunities brought by this global sporting event. Sports and outdoor products, digital imaging electronic entertainment products, and derivative products of French cultural elements will become popular categories. Business opportunities that cannot be missed are waiting for cross-border merchants to grasp, and they only need to have strength and innovative thinking.