In the increasingly competitive Amazon e-commerce market, choosing the right products has become the biggest challenge for sellers. Several categories that were previously considered blue oceans, such as toys, pet products, home kitchen and beauty products, have now become red ocean markets, making it difficult for new entrants to gain a foothold. However, recent data shows that Amazon’s popular selections in 2024 have changed, and everyone is flocking to a new category – accessories.
1. The blue ocean market in the past has become a red ocean
Toy category: The once popular toy market has become a stock market, and it is difficult for new sellers to enter.
Pet category: The top sellers in the pet products market account for as much as 92.3%, and new entrants have almost no chance.
Home kitchen category: The home kitchen product market has also become a red ocean with fierce competition.
Beauty category: The concentration of top sellers is high, and the entry barrier is high.
2. New Blue Ocean: The Rise of Accessories
Product Positioning Shift: Through data, it is found that emerging hot products include accessories such as RV step mats and pipe tools.
Market Opportunities: The market competition for accessories is low, and new sellers have a greater chance of getting a top position.
Potential Hot-selling Recommendations:
Pipe tools: As an accessory product, the market demand is large and the competition is small, and the potential is huge.
RV step mats: In the RV accessories category, the market competition is low and it is expected to become a new hot-selling product.
3. Responding to new challenges: Strategy adjustment and market expansion
Product pricing strategy: Finely adjust product pricing to ensure profit margins while avoiding price wars.
Innovative promotion methods: Combine a variety of promotion methods to increase product exposure and attractiveness.
Improve product competitiveness: Focus on product quality and service level to create unique brand characteristics.
As the Amazon market continues to evolve, accessories products have become a new blue ocean market, bringing more opportunities for new entrants. However, success still requires careful strategies and continuous efforts to stand out in the fierce market competition.