Reddit is a large forum in the United States, and its users are mainly concentrated in the United States, with 222 million monthly active users. The rich characteristics of Reddit community segmentation also make it one of the excellent marketing channels for cross-border sellers. On Reddit, sellers can easily find their own vertically targeted audience.
Relatively speaking, paid advertising allows sellers to reach Reddit users in a shorter time. So what types of Reddit paid advertising are there? How to choose foreign trade website marketing?
1. Post advertising
The biggest advantage of post advertising is that it looks almost the same as ordinary posts, except that there will be a Promoted label on it. In post advertising, sellers can add text or pictures. The attractiveness of the title and picture largely determines the effectiveness of the advertisement.
In post advertising, sellers can choose to pay by the number of displays or clicks. Diversified choices allow sellers to better control costs.
2. Video promotion
In fact, video promotion is similar to post advertising, but videos can be added to posts and the videos will play automatically. Relatively speaking, video promotion is easier to attract buyers’ attention.
3. Top acquisition
For top acquisition, the seller’s ads will appear on Reddit’s most visited pages for 24 hours, including the homepage, popular pages, and user-visited homepages. Top acquisition can be said to be the type of ad with the largest traffic on Reddit.
Although top acquisition has a wide coverage, its accuracy is relatively low. This is mainly because covering users across the entire platform can expand the potential audience, but it cannot play the role of Reddit’s segmented positioning. Relatively speaking, it will be more suitable for big brands, after all, the cost will be higher.
4. Category acquisition
Compared to top acquisition, category acquisition has a less wide coverage, but higher accuracy. Because category acquisition ads will be placed in the seller’s top community. Most of the audience in the community are people who are interested in the industry or product, and the conversion rate will naturally be higher. The price of category acquisition is also relatively low, so it is actually more suitable for small and medium-sized sellers than top acquisition.
5. Trend acquisition
Reddit has a trending section, and trend acquisition allows sellers’ ads to appear here. Because it is a popular search, the traffic is also relatively large.
6. Reddit takeover
Reddit takeover is actually the most extensive combination advertisement. The advertisement will last for 24 hours on the user’s homepage and hot trends.
Relatively speaking, the types of advertisements that are more suitable for cross-border sellers are post ads and category takeovers. As for which one to choose, it depends on the seller’s budget. If the budget is sufficient, there will be more choices. Of course, many sellers will use Reddit as an auxiliary platform, and they can also consider content marketing more.