Amazon recently made a major change to its address export policy, which is undoubtedly a huge challenge for sellers. The days when you could easily obtain buyer addresses through your developer account are gone forever. In the face of this change, sellers must find new ways to obtain customer information and deal with the possible impact. In this article, we will explore several coping strategies.
Part 1: Address export methods that are still available
Although developer accounts can no longer export addresses, there are still some ways to obtain partial address information. At present, there are still a few states where order addresses can be exported. Although the proportion is not high, it is still a viable option. In addition, using foreign yellow pages and information comparison websites, fuzzy information comparison and database collision methods can also help sellers find the complete address information of some buyers. Although these methods are not 100% effective as before, they can still provide some help.
Part 2: Coping strategies
Faced with the challenges brought by the new policy, sellers need to adjust their strategies to adapt to the new situation. First, you can consider expanding the base of product promotion, attracting more customers by lowering prices, thereby increasing the order volume, and obtaining more customer information even if only part of the address can be exported. In addition, increasing the amount of postcard reviews is also an effective method to significantly increase the rate of feedback.
Part 3: Strategies to reduce the rate of negative reviews
Reducing the rate of negative reviews is crucial to maintaining the reputation of sellers. In order to reduce the rate of negative reviews, sellers can take some measures. First, you can collect possible negative review points extensively and attach a letter to the product packaging, informing customers that they can contact directly if they encounter problems and guaranteeing that the problem will be solved. This kind of internal letter is in line with Amazon’s regulations and can effectively reduce the rate of negative reviews.
Part 4: Strategies to deal with risks
While trying various methods to obtain buyer addresses and reduce the rate of negative reviews, sellers must also be aware of the existence of risks. In order to avoid risks, you can consider using the small card method and put the cash back card in the product packaging. Although there are certain risks, reasonable operation methods can reduce the probability of being caught and maximize the number of reviews.
The changes in Amazon’s address export policy have brought new challenges to sellers, but they have also provided them with opportunities to find new ways to deal with them. By adjusting strategies reasonably and trying various coping methods, sellers can better adapt to the new policies and maintain the stability and development of their business.