TikTok, as a highly watched member of today’s social media platforms, is not only a stage for young people to show themselves, but also an important channel for businesses to promote products and expand the market. On this dynamic and creative platform, which products can stand out and become hot-selling products? And which products should be cautious on TikTok? The following will be analyzed in detail.
1. Analysis of popular products:
Beauty and personal care products: Beauty and skin care products are very popular on TikTok, especially those that are easy to show before and after comparisons and come with interesting tutorials or challenges, such as makeup, skin care products, personal care tools, etc.
Fashionable clothing: Young TikTok users like to pay attention to fashion trends, and casual clothing, accessories, sports shoes and various joint limited editions are all popular.
Home life creative products: Small life objects with novel design and practicality can often become popular through creative videos, such as kitchen supplies, smart home devices, DIY decorations, etc.
Fitness equipment and outdoor equipment: Fitness equipment, yoga equipment, outdoor adventure equipment and other products have formed a buying boom on TikTok, especially with fitness tutorials or outdoor experience sharing, which can attract users to buy.
Technology and electronic accessories: Technology peripheral products such as mobile phone cases, headphones, portable power banks, small smart hardware, etc. have gained high attention and sales on the TikTok platform.
Educational and entertainment toys: Children’s educational toys, adult decompression toys, and popular board games, puzzles and other entertaining and interesting products are easy to trigger topics and purchase desires on TikTok.
2. Prohibited items:
On the TikTok platform, although there are many products that can gain high attention and sales, there are also some prohibited items that merchants need to treat with caution:
Expensive electronic products: TikTok is not suitable for selling expensive electronic products, because users are more inclined to buy low-priced and practical peripheral accessories rather than expensive electronic devices.
Prohibited and bad goods: Any product that violates platform regulations or laws and regulations is prohibited, including counterfeit products, illegal drugs, gambling-related products, etc.
Infringement goods: Any product that infringes on the intellectual property rights of others is prohibited from sale, including pirated goods, knockoff products, etc.
On the TikTok platform, grasping the consumption pulse of young users and promoting popular products is the key to the success of businesses. But at the same time, you must also pay attention to avoiding prohibited products and operating in compliance, so as to gain more attention and sales opportunities on this vibrant social media platform.