For e-commerce sellers, no matter how high the traffic is, it is useless if there is no conversion rate. The following focuses on how to monitor traffic and improve conversion rate.
(I) View conversion rate data
Log in to the backend of Lazada Seller Center and click “Analytics” > “Analytics Portal” > “My Dashboard”.
Sellers can filter products by conversion rate and check the content of products with low conversion rate.
Lazada will inform sellers of the products added to the wish list by email, reminding sellers to pay attention to and improve the content of these products. In this way, when consumers visit the product page again, it is very likely to directly promote orders.
Marking products is a voluntary action of consumers. Products added to the wish list (Wish-listed SKUs) indicate that consumers have great interest in these products, and also imply some purchase loopholes between willingness and decision, such as price loopholes or information loopholes. At this time, sellers can focus on optimizing this.
(II) Tips to improve conversion rate
1. Attract traffic to the store
First, use high-quality main pictures to attract consumers. Secondly, use product names that include key attributes to improve product findability. In addition, you can use data related to product price competitiveness in the data analysis function as a benchmark for product pricing.
2. Make full use of the details page
On the details page, you can use persuasive text to act as a product salesperson to persuade consumers to buy; you can also make the product details page into a manual, display relevant pictures and product features, establish a positive image for the product, and attract consumers’ attention.