1. Jewelry
Jewelry is worn as an ornament, worn on special days, and is often touted as a status symbol. People can accessorize their outfits with beautiful jewelry. Whether it is gold, silver, platinum, diamond, oxidized or artificial, Indians love their jewelry and will buy jewelry to match their dresses.
What jewelry do Indian consumers usually buy? Mainly earrings, necklaces, bracelets, anklets, rings, etc.
Indian consumers usually buy jewelry on the following platforms.
(1) Titan;
(2) BlueStone;
(3) Amazon India;
(4) Kalyan Jewellers.
2. Beauty products
As we all know, the status of Indian women is relatively low, and a decent makeup can improve the outside world’s favorability towards them. Today, Indian e-commerce platforms can sell cosmetics of different prices and brands to meet the needs of Indian women to the greatest extent.
What beauty products do Indian consumers usually buy? The main products include lotions, face creams, foundations, eye makeup, perfumes, body creams, hair products, soaps, etc.
Indian consumers usually buy beauty products on the following platforms.
(1) Nykaa;
(2) Himalaya;
(3) Biotique.
3. Festival cards
India is a country with many festivals. Indians celebrate every festival seriously, so festival cards are seasonal hot products, and gift cards sell better in India than in any other country.
People like to order some offline tickets, such as movie tickets, through online booking. Since this aspect has little to do with cross-border sellers, I will not go into details.
4. Toys and handheld game consoles
Toys and handheld game consoles are “necessities” no matter which country they are in. Parents usually buy toys and handheld game consoles for their children. India has a large young population and there is a great demand for toys and handheld game consoles.
Indian consumers usually buy toys and handheld game consoles on the following platforms.
(1) Toycart;
(2) FirstCry;
(3) Amazon India;
(4) Snapdeal;
(5) Flipkart.