Tmall Global is more popular with consumers than other e-commerce platforms due to its strict product quality assurance and high-quality after-sales service. Many merchants also hope to settle in Tmall Global to increase brand awareness and sales. However, Tmall Global has certain conditions and cost requirements for merchants to settle in. Merchants need to have a clear understanding of these conditions and costs before considering settling in the Tmall platform.
1. Tmall store settlement conditions
1. Enterprise qualifications: Tmall platform only accepts enterprises from mainland China to settle in, and does not accept applications for settlement by individual industrial and commercial households or non-mainland Chinese enterprises. This means that merchants need to have company qualifications, including business licenses and tax registration certificates.
2. Brand qualifications: Merchants who settle in Tmall flagship stores must have a brand trademark, and the trademark must be a successfully registered word trademark, or have obtained a trademark acceptance notice issued by the State Administration for Industry and Commerce (except for imported goods in some categories). Pure graphic trademarks are not accepted for settlement applications.
3. Service qualifications: Merchants also need to comply with the service standards of the Tmall platform, such as “Tmall” 7-day unconditional return and exchange, providing formal sales invoices, points activities, etc.
Other requirements: Different categories of goods may have different requirements, and merchants need to provide corresponding qualification certificates according to the requirements of specific categories.
2. Tmall store entry fees
1. Annual fee: The annual fee is a fee that needs to be paid every year. The amount of the annual fee varies according to different categories and store types. Generally speaking, the annual fee of Tmall stores is around 30,000 yuan.
2. Deposit: Merchants need to pay a certain amount of deposit to ensure that there will be no violations during the operation. The amount of the deposit varies according to different categories and store types. Generally speaking, stores with TM trademarks need to pay a deposit of 150,000 yuan, and stores with all R trademarks need to pay a deposit of 100,000 yuan.
3. Technical service fee: Tmall will charge a 5% technical service fee from each successful transaction as the operating cost of the platform.
It should be noted that the above fees are for reference only, and the specific fees may vary according to the policies of the Tmall platform and the actual situation of the merchants. In addition, merchants also need to bear fixed investment costs such as store decoration, employee salaries, office space, office equipment, etc.
The cost of entering the Tmall platform is relatively high, so before deciding to enter, merchants need to carefully evaluate their own strength and resources to ensure that there are sufficient funds and manpower to support the operation of the store.
At the same time, merchants also need to understand the rules and standards of the Tmall platform to ensure that their stores can meet the requirements of the platform and avoid violations. Only in this way can merchants get better development opportunities on the Tmall platform.