Amazon uses methods such as Climate Pledge Friendly and Compact by Design to ensure that these environmentally conscious buyers can find these products more easily on Amazon, so that these young generations of buyers can increase their chances of going to Amazon to buy environmentally friendly products. How can sellers get Climate Pledge Friendly certification?
To obtain Climate Pledge Friendly products, they must meet one of the qualifications for Climate Pledge Friendly:
External certification by a third-party partner;
Certified by Amazon Compact by Design
Certified by a third-party organization
If your brand is working to obtain or wants to apply for a specific certification, Amazon encourages sellers to apply for certification directly to a third-party organization based on your sustainable development goals.
If you are interested in obtaining sustainable certification through a third-party organization, it is recommended to first check the eligible certification page and find a certification that matches your product type or sustainable goals. After deciding, the seller can contact the verification unit directly to start the process.
Third-party certification agencies are more common, and Amazon will receive data updates from the certification unit and automatically identify certified products. Therefore, once a product is certified, there is no need to change the product data on Amazon, and you will find more Climate Pledge Friendly badges on the sales page.
How do I pass the Compact by Design certification?
Amazon will consider the size and weight of the product packaging and compare it to the specified category threshold after calculating the formula. Each product category has its own threshold. If the calculated result is lower than the category threshold, the product is considered more efficient to ship and can obtain the Compact By Design badge.
For example: For laundry detergent products, product packaging size = 10 inches x 5 inches x 7 inches, product weight = 1 pound, and the expected number of uses of the product = 65 (Use). It can be calculated based on the expected number of uses (Use) of the product or the number of items in the package (Unit), and the formula is applied: ( (10 in x 5 in x 7 in) / 65 ) x (1 lb / 65) = 0.082, the threshold of this category = 0.09 0.082 < 0.09, as long as the calculated result is less than the threshold of this category, your product will be considered more energy-efficient than your competitors and eligible for Compact By Design certification.
While most third-party certifications are accompanied by lengthy processes and high audit fees, Compact by Design certification is free, and you don’t even need to go through any application procedures. You only need to design the product itself or the packaging to be more environmentally friendly than your competitors, and you will automatically get Amazon’s certification. Amazon will automatically identify certified products and add the Climate Pledge Friendly badge.