When foreign trade enterprises import goods, after completing the product positioning, they will inevitably consider the issue of what sales channel model to adopt to enter the market.
As an importer, it is crucial to choose the marketing channel that best suits your product.
Different products require different marketing models. Different marketing models have their own references, but enterprises still need to be cautious when making decisions. For domestic sales, there will be two problems in the selection of channel strategies in the initial stage: one is what channel model to choose; the other is how to establish sales channels steadily and effectively.
With the mature application of Internet technology, all aspects of product marketing at this stage reflect the “Internet +” thinking, which is reflected everywhere in product research and development, channel construction, marketing model, business vision, etc. Only when enterprises continue to innovate and keep pace with the times can they keep up with the pace of the times. If enterprises want to achieve results in the field of marketing, the spread of the Internet is indispensable.
To play “Internet +”, what we want is the sense of customer participation, pay attention to the user’s experience, and take the user as the starting point. “Internet +” is being talked about everywhere, and all walks of life are playing it, and there are endless tricks. What methods can be applied in the field of imported goods?
O2O new model
1. Operation mode
O2O is online to offline/online to offline, that is, a marketing model that combines online and offline. The so-called O2O model is a combination of e-commerce and traditional models. Online payment is made for offline goods and services, and then the goods are picked up and the services are enjoyed offline. The core of its marketing model is online payment.
2. Operation process
3. Application industry
(1) Imported consumer goods market: by establishing distribution stations or cooperative outlets near residential areas, customers can place orders online and deliver the goods to their doorsteps or pick them up in stores (such as selling imported fruits, beverages, cakes, dairy products, etc.).
(2) Application of the sharing economy: shared borrowing of imported books or delivery services through third-party platforms, etc.