(I) Word-of-mouth marketing
“Gold and silver cups are not as good as the reputation of the people.” The most important thing for the development of enterprises is the reputation of consumers. In word-of-mouth marketing, enterprises should grasp the following points: First, when doing word-of-mouth marketing, they should be honest and not fake. Once consumers find that they have been deceived, negative word-of-mouth will have an extremely adverse impact. Second, when conducting word-of-mouth marketing, enterprises can dig deep into the characteristics and brand connotations of imported products and use the cultural characteristics of products for marketing. Third, word-of-mouth marketing requires enterprises to plan comprehensively and systematically and implement it for a long time, just like the good reviews of online store marketing (including customer service, after-sales, logistics, product quality and other aspects), which are reflected in every link of the company’s business activities.
(II) New media marketing
With the rapid development of “Internet +”, new media marketing platforms continue to emerge, including portals, search engines, Weibo, WeChat, blogs, short videos, mobile phones, mobile devices, Apps, small programs, self-media, etc. New media marketing is not a single marketing through a certain platform, but a marketing integrated through multiple channels. When marketing funds are sufficient, it can be combined with traditional media marketing to form a full range of three-dimensional marketing.