According to the underlying logic of product selection, we divide data selection into three parts: potential demand of consumers, market capacity of target groups and AI big data within Amazon. Next, we will explain them one by one.
Consumer demand and trends
1. Dollar Street
For most domestic Amazon sellers, it is not easy to understand the living environment of target customers. After all, no one has so much time to go abroad and get close to customers. However, “Dollar Street” provides us with a window to observe the world. Through it, we can observe the representative family life profiles of various countries around the world, including the living environment, indoor furnishings, favorite objects, etc. For example, this is the status of the customer’s refrigerator in daily life. By understanding the different foods stored in the refrigerator, we can roughly analyze the customer’s consumption level. At the same time, for the slightly messy food placement in the refrigerator, home storage sellers should be able to see business opportunities.
2. Answer The Public
Problems generate demand, demand gives birth to the market, and the market makes buying and selling. In layman’s terms, the so-called demand is the problem that customers urgently need to solve. And discovering customers’ problems has become the key for sellers to develop products and obtain orders. In view of this, “Answer The Public” came into being. It uses core keywords as the source of words and collects matching user’s question sets. In this way, sellers can use its search algorithm to mine the problems and related information of users across the entire network. The reason for its existence is actually to solve the needs of sellers.
After we enter the target keyword in the search box and click search, “Answer The Public” immediately starts keyword matching and displays it according to the specific classification of regular question information. Expand on the special question sentences in English, such as “Will dog poop kill grass?” “Where dog sleep?” etc.
In addition to the sentence forms of special question sentences, there are also prepositional sentences, comparative sentences, and related sentences.
On the map of various questions, there are many small circular nodes, behind which are thousands of small collections of questions. Click on the small circular nodes to enter the corresponding Google search page.
3. Google (keyword) trends
Google Trends is very familiar to Amazon sellers. From a technical point of view, it can be said to be a conscientious website, easy to use and free.
Here we take the keyword “Diaper” as an example to review the use of Google Trends.
First, we enter the target keyword “Diaper” in the search box, and after confirmation, Google Trends will give the results. It can be seen that the demand trend of users within 1 year is relatively stable, with a small upward fluctuation at the end of the year.
In terms of time, we can also customize the data cycle. Looking at the data trend within 5 years, in the long run, there is basically no fluctuation, which also reflects the overall stability of the industry.
In addition to the trend analysis over time, there is also regional demand distribution. As a seller, we hope to target the target market with greater demand. Regarding the demand for “Dipaer”, the North American market is relatively hotter and has greater demand.