In today’s e-commerce market, Pinduoduo cross-border platform, as an emerging star, has attracted the attention of many merchants and consumers. However, with the continuous expansion of business, merchants may face a common problem: no moving products. For these products, how to effectively follow up and manage has become an important issue facing merchants. This article will explore in depth the follow-up strategy of Pinduoduo’s cross-border no moving products.
The product status “Added to the site” refers to products that have been sold online
Query products and product display pages:
Merchants can click on the product information in the upper right corner of the Pinduoduo background-browse “My Products” to see the product page and product page displayed on the user side.
Follow up on no moving products
After the product is added to the site for official sales, merchants are requested to continue to pay attention to product sales. If there is no dynamic sales for a long time, please contact investors in time to adjust the price or optimize the pictures (contact investors to reject pictures, currently only supports merchants to modify the carousel pictures by themselves)
Check product sales-> Marketing management
How to make Pinduoduo cross-border non-dynamic sales products?
1. Pinduoduo store positioning
The first is store positioning and product positioning. As a cross-border seller, you should have a very clear understanding of where their core consumer market is, where the customer demand points are, where the characteristics of the store are, and where the personal advantages are. This is the first step to the success of the store, and all subsequent promotions and operations are supported by this.
2. Product selection
Product selection is a very important part of cross-border e-commerce business and an important factor in determining sales. Therefore, before engaging in cross-border e-commerce, merchants should do a good job of positioning, whether it is an import e-commerce or an export e-commerce, selling food, electronic equipment, decorations or clothing.
It is recommended that the selected product life cycle is at least one year to facilitate subsequent product upgrades; at the same time, it should be in line with current popular trends and pay attention to industry trends. The monthly keyword search volume should exceed 100,000 as much as possible; finally, it is necessary to ensure that the source of goods has certain advantages, stable supply, low cost, and high profit margin to prevent infringement of funds in product selection.
3. Set keywords
Keywords are a very important part of site search traffic. Generally, the system will recommend some keywords, but they are inaccurate, and other merchants also use these keywords. Therefore, this situation does not greatly improve the store’s search weight. Merchants must master accurate keywords so that the store’s exposure rate will be greater.
4. Set product activities
It is well known that only when stores engage in activities can they make money. For example, the domestic Double 11 is when merchants make money; this kind of activity can also be used for cross-border e-commerce, and merchants can set up activities according to local conditions. When doing activities, you should also choose suppliers with good products, so that when orders are bursting, merchants should not worry about out of stock.
This article discusses the follow-up strategy for Pinduoduo’s cross-border non-moving products, including store positioning, product selection, keyword setting, product activities, etc., to help merchants effectively manage and optimize non-moving products, improve sales, and promote business success.