Day 1: 00:00-2:00 Order explosion traffic peak top 1 01. IM message reply/payment reminder 02. Order data analysis: Inventory analysis, whether adjustment is needed Whether there is abnormal price transaction GMV, normally the transaction in the first two hours accounts for 20% of the day 03. System stability supervision: Whether buyers can place orders and pay normally; if the system is unstable, please report to the Ding group, the waiters are with you Whether Flexicombo is displayed normally: if the system is abnormal, please report to the Ding group 2:00-2:30 Check for updates
01. System unblocking: support renovation/stock change/coupon issuance
02. If you find a wrong SKU, go to the product management page and adjust the stock to 0
03. Increase the stock as soon as the stock is 0
04. Increase the quantity as soon as the Voucher is taken
7:30-10:30 traffic peak top2
01. Analysis of transactions in the first 9 hours: Under normal circumstances, the first 9 hours of transactions account for 40% of the day
02. Check the inventory and increase the inventory if it is low
03. CEM consumption Consumer operation by scenario: first round of payment reminders
04. Chat message replies to answer inquiries/purchase reminders for unpaid payments
05 First round of feed content marketing
12.12 coupons, especially large coupons
#12.12hashtag short video topic, accounting for 10% of platform traffic
Feed other types of content push event products
10:30-11:30
01. Voucher data analysis
Good performance timely replenishment of available collection quantity
Unsatisfactory performance: analysis is No, the discount is about 10%, and the threshold does not exceed 1.5 times the average customer unit price. 50% off coupon ID can be given to the store clerk to get extra exposure. 02. Flexicombo completed orders. Good performance: ensure that the homepage decoration is visible, and check whether the total number of orders is used up. Unsatisfactory performance: increase the discount and set Flexicombo in the product dimension (select core products). 03. Sellerpicks check, and update ExpiredQuota in time. Around 11:30. 01. Second round of IM Expediting payment and answering inquiries
02. Second round of feed content marketing
12.12 coupons, especially large coupons
#12.12hashtag short video
Feed other types of content release to create a countdown atmosphere
14:00-18:00
01. Store decoration effect
Event homepage decoration [1] Clear navigation to ensure that buyers can easily find the event products [2] Banner highlights hot-selling products and high-conversion products
If the homepage traffic is not ideal, replace it with a more attractive PDP banner
02. Check and update product inventory and coupons again
03.Feed#12.12hashtag short video
04. Pay attention to Ding group messages to avoid missing temporary traffic pits: large coupons & flash sales
Around 20:00
01. In countries where CEM can be used twice, engage consumers again, Request payment by scenario
02.Feed 12.12 coupons, especially large coupons
Top 2 daily active consumer time periods from 8:00 to 10:00
01.Respond to IMchat messages in a timely manner, and notify buyers that orders on the 12th have been shipped
02.CEM consumer operations, engage consumers by scenario
03.Feed 12.12 coupons, especially large coupons
04.Feed short videos using the hashtag #12.12
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