It is too difficult for new Amazon sellers to place orders for Amazon. On the one hand, it may be because there is no traffic data in the store, and on the other hand, it is because they are not familiar with the platform when they first enter. So next time, let’s see how new Amazon sellers can place orders?
How can we place orders quickly?
Newly opened stores have a two to three-month discount period on Amazon, which is divided into stages. New Amazon sellers must seize the early stage of Amazon’s support period and do some promotion work as soon as possible. At this time, promotion is the most effective and effective, and can even bring more traffic to our store. But there are no resources at hand, and they are sent out slowly. What should I do?
1. Choose cheaper drainage products.
The main reason for not ordering is that there is no traffic and I don’t know how to attract potential customers. In fact, if you want to conduct drainage, it is very important to choose the right drainage agent. For new products that have just been launched, the weight of all aspects of the listing is relatively low. At this time, a lower price is an important factor in displaying the listing.
If the price has no competitive advantage, and the weight and ranking of the new product listing are low, there will be no opportunity to display the product, and naturally there will be no traffic, let alone orders. Therefore, novice sellers need to choose a low-priced hot-selling product as a store traffic-generating product.
2. Actively carry out promotional activities during the holidays.
E-commerce platforms and physical stores will launch holiday promotions with different themes at different time nodes.
As a seller on Amazon, holiday marketing is the key to increasing sales. Novice sellers must seize the opportunity, promote sales, and lower prices. On the Amazon platform, Prime Day is the holiday with the highest annual sales. In addition to Prime Day, there are of course Valentine’s Day, Halloween, Thanksgiving, Christmas and other festivals that cannot be missed.
3. The focus of listing optimization is to use long tails.
Assuming that price determines sales, then listing is a matter of life and death. In addition to low prices and holiday promotions to attract customer traffic, listing is also an important link. A good listing can improve the ranking of products, help you get more traffic, and even bring you hot products.
In the listing, keywords can be directly used as a guiding word. Although there will not be many users searching for long-tail keywords, the direction is clearer, and users of such words have a strong purchasing intention, which can be used as a key point in the creation stage of new products.
4. Build a differentiated product business.
For novices, there is another way to quickly get traffic and orders, which is to follow sales. Amazon is a special mechanism on the Amazon platform. Although some self-builders hate this behavior, there are still many sellers on the platform who will choose to follow sales, especially novice sellers.
If conditions permit, you will find that you are different on the same product. Even if you can do it, you can’t stop similar sellers from selling at a lower price. Therefore, to ensure that your product is competitive, you must create differences.
In terms of product design, the design innovation of the same product can bring consumers a brand new experience; product materials and raw materials are more popular with consumers; product packaging and personalized guarantee effects can attract more attention from consumers.
5. Amazon stores cooperate with Review.
The impact of Review on the conversion rate of the store cannot be underestimated, but most consumers on the platform do not like to leave comments, and users like to browse reviews as a reference when purchasing products.
Therefore, whether it is to create new products or stabilize sales in the later stage, more appropriate methods should be adopted to increase reviews, thereby increasing the conversion rate of products and the purchase rate of users. For new products, you can consider some review methods in the early stage, and then cooperate with sales in the later stage to ensure that the reviews will steadily increase.
Finally, the method recommended to novice Amazon sellers is: after putting new products on the shelves, start promotion and traffic diversion, review, and send new products to FBA first. Through gifts and products, Facebook can get about 15 reviews, and it can also be done together with advertising. If new products are reviewed, the conversion rate of the listing will be significantly improved.