Differentiation and innovation selection is to make differentiated design based on the more popular products in the market, and there needs to be a clear distinction. If sellers go online to purchase factory-owned products and put their own brands on them, it will lead to unscrupulous low-price competition. The prices of products in the entire category are spiraling downward, and there is almost no profit in the end.
Packaging design
In order to continue to be competitive in the Amazon market, sellers not only need to find new ways to stand out, but also need to keep costs low to make more profits. Differentiation through packaging is a relatively simple and easy thing to do.
The first impression is important. The first thing customers see when searching and buying products is the packaging. Let’s take a look at how laundry detergent stands out. When browsing Amazon, the first thing that attracts consumers’ attention is the brand. The figure points out that the packaging uses 60% less plastic, the product is packed in an environmentally friendly box, and is equipped with a non-drip twist faucet. In addition, the cup or nozzle makes it easy to pour the detergent. The core is simple and convenient. What sellers need to think about here is whether the packaging can give people an impression of environmental protection or high-end.
As another example, a packaging design that is eye-catching finds other creative ways to give new meaning to the product, turning a pasta package into a beautiful collectible. Sellers should think outside the box, and packaging needs to be bold and innovative.
Bundling
Product bundling encourages customers to buy more products, buying multiple products for the price of one. Households benefit from product bundling because they pay less for each item than if they purchased each item separately. The rule of thumb for choosing bundles is to choose products that complement each other so that they are easier for customers to use.