Currently, cross-border e-commerce is prevalent. The communication and exchange of customer service personnel is indispensable between customers and shops that are far apart. They play an indispensable role in the era of cross-border e-commerce. As the first platform for communication between shops and customers, the role played by customer service in the development of enterprises cannot be underestimated. It can not only guide and help customers, increase the added value of services, and promote customers’ happy shopping, but also enhance the competitiveness of shops. The competition of customer service will always impress customers more than price competition, thus bringing more transactions to shops.
According to the current market demand, the cross-border e-commerce industry has put forward higher and more professional requirements for the practical ability and comprehensive quality of customer service practitioners.
1. Professional quality
Cooperative communication and organizational coordination ability are the most important professional qualities for enterprises. As one of the popular positions that enterprises have urgent needs, customer service work requires practitioners to communicate with customers online and establish good cooperative relationships, which requires practitioners to have relevant knowledge of e-commerce, foreign languages, international logistics, cross-border marketing, international trade practices and computer technology.
2. Learning and innovation ability
Employees must have strong learning ability and be able to flexibly apply the professional knowledge they have learned in combination with the platform sales characteristics and market development trends to meet work needs.
3. Honest and responsible work attitude
In the environment of rapid development of cross-border e-commerce, in order to be competent in customer service work, it is very important for employees to be able to endure hardships and face their work with a serious and responsible attitude.