With the deepening development of globalization, cross-border e-commerce has become the choice of more and more merchants. As the leading e-commerce platform in China, the opening of Pinduoduo’s international stores provides overseas merchants with an excellent opportunity to display and sell products. However, it is not easy to successfully enter Pinduoduo’s international stores. Merchants must meet a series of qualification requirements and strictly abide by relevant regulations. This article will analyze in detail the qualifications and precautions for opening a Pinduoduo international store, and provide guidance and reference for merchants interested in entering.
1. Qualification requirements for opening Pinduoduo international stores
The company that opens Pinduoduo international stores must be located outside mainland China, including Hong Kong, Macao and Taiwan. Merchants need to prepare the following three materials: the registration certificate of the overseas enterprise, the identity document of the legal representative of the overseas enterprise, and the identity document of the store manager. The preparation of these materials is the basis for opening a store and ensures the legitimacy and authenticity of the merchant.
In addition, since Pinduoduo’s international stores mainly involve cross-border trade, the place of shipment must be located outside mainland China or in a domestic cross-border bonded warehouse. Merchants also need to choose the appropriate customs clearance method, such as direct supply bonded mode, BC direct mail mode or CC mail mode, and prepare relevant customs filing information and bonded warehouse information.
In terms of brand qualifications, Pinduoduo International Store requires that the brands operated by merchants must be free brands or authorized brands registered outside mainland China. Merchants need to provide the registration number and registration certificate of the overseas registered trademark, or a complete authorization link and purchase voucher to ensure the legitimacy and authenticity of the brand.
2. Things to note when opening a Pinduoduo international store
First of all, merchants must ensure that the qualification documents provided are authentic, complete, and valid. The trademark registration information must be true and valid, the store opening company and the trademark holder must be consistent, and the validity period of the authorization letter must not be less than three months. This is the platform’s basic requirement for merchant qualifications and an important guarantee for maintaining market order and consumer rights.
Secondly, merchants need to update their qualifications in a timely manner during their operations. If the qualification expires, the merchant must update the document before it expires to ensure the normal operation of the store. Merchants should pay close attention to the validity period of qualifications to avoid store closures or penalties due to negligence.
In addition, if the merchant’s trademark, holder, registrant address information or trademark validity period changes, it also needs to be updated on the platform and provide relevant change certification documents. This helps ensure the accuracy and reliability of business information and helps maintain consumer trust.
Finally, merchants need to pay attention to the platform’s re-inspection requirements. Pinduoduo will conduct routine or special re-inspections on store qualifications in accordance with management rules. If it is found during the re-inspection that the store’s qualifications are unqualified or do not meet the requirements, the platform will require the merchant to complete or update the qualification certification documents within a limited period. Merchants should actively cooperate with the platform’s re-inspection work to ensure the compliance of store qualifications.
The opening of Pinduoduo’s international stores provides a broad market and opportunities for overseas merchants. However, merchants must fully understand and meet the platform’s qualification requirements before applying to settle in, and strictly abide by relevant regulations. Through the analysis of this article, I believe that merchants will have a clearer understanding of the qualifications and precautions for opening Pinduoduo international stores, laying a solid foundation for successfully entering Pinduoduo international stores.