Although there are various social media tools and marketing methods, for cross-border e-commerce sellers, successfully attracting traffic is the ultimate goal. So, let’s learn how to do a good job in off-site cross-border e-commerce SNS Let’s market!
1. What is sns marketing?
The full name of sns is Social Networking Services, and its Chinese name is Social Networking
Services refers to Internet application services used to help people build social networks. SNS can also be understood as community marketing, which is a marketing method that emerged with the rise of online community. The SNS community has not been developed in China for a long time, but now SNS has become a very popular way of online communication among users. SNS marketing is based on the six-dimensional theory and uses the sharing and sharing functions of the SNS website. Marketing method, let more people know about the product through viral method.
2. How to do a good job in off-site SNS marketing for cross-border e-commerce?
1. Set SNS marketing goals.
Social media marketing goals should not just be the number of “retweets” and “likes”, but should focus more on advanced metrics such as sales, popularity and website traffic. There is no doubt that setting marketing goals is the first thing a cross-border seller should do. How many marketing goals do you want to achieve through social media marketing tools, and how much traffic do you expect to get? Don’t blindly implement without a plan. The results are useless and marketing cannot be measured. Is it effective or justifies the ROI.
2. Evaluate the current situation of sns marketing.
This is mainly a social media marketing tool currently used by cross-border enterprises and cross-border sellers. For example, Facebook needs to be accurately assessed
How much traffic can marketing bring in every month? Also understand how the social media marketing tools used can bring more traffic, and how competitors use social media marketing tools to attract traffic, and then make targeted improvements and optimizations, and conduct regular evaluations in order to optimize and adjust marketing plans in a timely manner.
3. Improve corporate brand social media performance.
Generally speaking, each social network has a different audience that should be treated differently, and these should be distinguished and the corporate brand homepage should be optimized to achieve the desired business goals. By optimizing your corporate brand homepage, it can help get more web traffic. To put it simply, this is an improvement after the evaluation. This is a long-term work and requires sellers to work hard on this step.
4. Develop a content plan and editorial schedule.
Social media marketing is actually a part of content marketing. High-quality content can attract more users to browse the website. Therefore, the social media marketing plan should include a content creation strategy, a content planning strategy and an editorial calendar. Content marketing plan.
5. Timely adjust the sns marketing plan.
For any company or brand owner, the marketing plan cannot remain static forever. It needs to be changed and adjusted according to product sales and business development, especially SNS marketing.
The above introduction is how to share knowledge related to SNS marketing outside cross-border e-commerce sites. Cross-border e-commerce companies can use SNS promotion to help stores get more traffic, which is important for any cross-border e-commerce company. It is very important for independent websites to operate stores. As more and more foreign trade practitioners pour into the cross-border e-commerce industry, the cost of acquiring traffic for third-party platform sites is getting higher and higher. Some sellers have slowly begun to Off-site traffic has been diverted. The use of SNS tools in off-site traffic has played a great role in diverting traffic!