There is no doubt that sellers hope that consumer confidence in the North American market can be restored as soon as possible. Therefore, under various circumstances, what factors do companies need to consider when going overseas?
Analyze target consumer groups.
Sellers first need to identify the mainstream customers on the platform, which directly affects subsequent choices and corresponding pricing strategies. Analyzing mainstream customers can be carried out from dimensions such as replacement frequency, gender ratio structure, net asset value, and consumption habits.
1. Number of replacements: On some platforms in Southeast Asia, the customer unit price is low, but the replacement rate is high. Compared with North American platforms, higher customer unit prices can greatly save sellers’ time costs, reputation costs and product loss costs.
2. Gender ratio structure: Some sellers’ products are only suitable for one gender, men and women. Some sellers’ products are comprehensive. Therefore, sellers in the North American market should pay attention to the gender structure of platform users when choosing a platform.
3. Net asset value: By analyzing the user’s net asset value, the product selection can be matched with the target customers, and the result will be twice the result with half the effort in case of explosion.
4. Consumption habits: affect sellers’ promotion choices to participate in the platform. Some products are particularly suitable for high consumption, and some activities are particularly suitable for market share. For example, electronic products and small household appliances should be sold with high value on the platform.
In North America, email is still the main method of communication, and there are obvious cultural differences with China. Therefore, Chinese sellers should pay full attention to the form of mail order, especially during the Black Friday event.
Understand the positioning of e-commerce platforms.
Sellers should consider whether their positioning is consistent with the platform.
1. Strategic positioning: traffic support, green channel, one-on-one customer service, fair and just;
If the platform places Chinese sellers in a strategic position, it means that the subsequent platform The support and preferential policies can meet the needs of sellers. On the other hand, if the platform only complements China, the corresponding policies will naturally be different. It is worth noting that China’s emphasis on platforms is also to ensure the safety of sellers’ own funds and avoid the dilemma of being unable to repay after shipment.
2. Actual radiation area: regionalization, globalization, one country, two systems.
Sellers must fully consider the radioactivity of the platform. Is the platform a globalized region or a single country. Based on this, combined with its own supply capabilities, analyze whether it can meet the needs of the user platform.
3. Platform stage: Growth platforms grow rapidly and can surpass the curve. Mature platforms have relatively fixed market shares and fierce competition.
4. The cost of opening a store is transparent and payment settlement is on time: Understand the hidden costs of the store opening platform.
Some platforms require additional fees in addition to monthly rent, annual rent, participation in promotions, traffic drainage, etc. Therefore, for entrepreneurial sellers, the cost of opening a store should be as transparent as possible to make it clear whether the product price can support all expenses. In addition, during the outbreak, some Chinese sellers encountered situations where they could not recover their goods and needed to be vigilant.