Product selection is a topic that has been discussed many times, but due to the rapid changes in the market, as a cross-border e-commerce seller, your thinking should also change. Let’s share with sellers how to select products from another dimension?
From a long-term development perspective, product selection certainly requires you to have a deeper understanding of the industry you are engaged in and the products you choose. For example, you are a veteran pet lover because you are already very familiar with the ongoing purchase of pet-related products. In this way, if you become a seller, you can very accurately perceive what kind of needs pet consumers have, what kind of products will attract their attention and stimulate their desire to buy, why they want to buy, and what they hope the seller can What additional services are provided, etc. This is your advantage over sellers who have never had pets. Whether it’s service or marketing, you can be the first to provide buyers with more comprehensive services and products.
The selection of products really needs to follow the market, not what you want to sell. The ultimate goal of independent websites and stores is to gain profits, but if the products you are only interested in meet market demand, this is the best. So you can choose the industry segment products that you are interested in. For example, if you like fitness, the related peripheral products are ones that you know and belong to categories that you can boldly try.
Sellers should also develop a marketing plan that suits them based on their stores and products, and then improve the basic skills of their products, so that the conversion rate can be significantly improved. Thereby maximizing the store’s profits.
Interest is the best teacher, love will arouse your passion. Jobs mentioned in an interview: Doing business must be something you are interested in and like, because you will encounter many difficulties in the process of starting a business. If you don’t like it enough, it’s hard to stick with it! Therefore, when choosing products, we must combine our own store conditions and blindly follow the trend or only care about our own ideas. We should be good at using our advantages and give full play to them! I hope the above content is helpful to sellers.