In the fiercely competitive Amazon market, the way that sellers can better survive and provide products is the data analysis generated by product selection tools. How to judge whether a product selection tool can bring the best help? So let’s do the following Learn about the things to note when using Amazon’s product selection checklist!
Precautions for using Amazon product selection checklist.
1. Principles of product selection.
1. The product has a large market demand, and it is best to have a product that is urgently needed.
2. The degree of product competition should be moderate.
3. The profit margin of the product cannot be too low: the profit margin of the product cannot be lower than a certain value to avoid losses.
4. The unit price of the product cannot be too low: Product pricing is a very important part of Amazon’s operations. It needs to be specified in conjunction with competitors and market supply and demand to avoid users’ doubts due to too low prices.
5. Ensure that the product does not involve infringing brands and packaging.
6. Avoid sensitive items. The product should be easy to transport and not easily damaged.
2. Check the current supply of goods in the market.
According to the site you want to enter, check how many related listings are already on sale, so that you can roughly estimate the level of competition after the product is launched. Generally, you can use the number of searches in the Amazon front-end search box as the main judge. in accordance with.
3. Check the market demand.
Market demand is the sum of the search volume for each major keyword, so you can know the search volume. The primary basis for judging best-selling products is that supply exceeds demand, while unsalable products are characterized by oversupply. This also reflects the importance of inquiring about market demand.
4. Check whether the product has a design patent.
Determine whether the products sold are infringing and avoid listings being removed from the shelves.
5. Cost accounting.
Amazon’s operating costs roughly include: product cost (including domestic express fees) + first-haul fee + FBA fee + 15% Amazon commission + later promotion fee (CPC advertising, order brushing, evaluation, deals, etc. ), when you find the purchase channel for the product, you can estimate the minimum purchase price of the product; based on the weight of the product, you can calculate the corresponding head-trip cost.
6. Check the sales situation on the homepage.
Estimate the market capacity of the product through sales volume.
7. Check the competition on Amazon’s homepage.
Generally, after entering the main keywords of the product, you can check the listing status of competitors through the search results, so as to facilitate later understanding that competition at this product stage will be fierce.
The above introduction is an introduction to relevant knowledge about the precautions for using Amazon’s product selection checklist. One of the main reasons for the success of Amazon’s operations lies in product selection. Only the selected products meet the needs of market users, plus certain Only with a proper operational layout can it be possible to ensure that the product is profitable.