Amazon platform sellers all know that product keywords are a very important part of daily operations. Good keywords are very beneficial to product traffic and sales. This article mainly introduces the integration method of product keywords on the Amazon platform.
Keywords can be divided into core keywords and long-tail keywords. There are generally only one or two core keywords. Core keywords are the most essential description of the product and are also the most widely used matching vocabulary for this type of product. Long-tail keywords can be seen as supplements to core keywords.
Therefore, in daily operations, sellers need to collect a large number of high-quality products, whether they are writing keywords when products are put on the shelves or doing later promotion and advertising. Keywords, that is, the integration of keywords. Generally speaking, sellers can accumulate and integrate better keywords through their daily operations, or use keyword integrated collection tools. Some of these are free to use, and some require payment. Of course, different integration tools have different functions. Maybe it’s not the same. The following introduces several commonly used keyword integration tools.
First of all, the free keyword integration tool provided to sellers is the keyword search box on the Amazon platform. Sellers can directly search for core keywords in this system and integrate long-tail keywords that match this keyword.
Secondly, there are some keyword integration tools that can also help sellers collect and integrate keywords. One of the commonly used free integration tools is Google AdWords. Sellers can directly use this tool to search and integrate keywords. The disadvantage is that the integrated results may be less precise. However, sellers can get more accurate results by opening an AdWords account.
There are also more efficient keyword integration tools, but these tools generally require payment. For example, the Keyword Scout tool is not only powerful, but the final integration results are also mostly satisfactory to sellers.
To sum up, sellers can use the above three methods to integrate keywords and obtain high-quality keywords. The specific method to choose depends on the seller’s actual situation.