Self-built website cross-border e-commerce refers to conducting cross-border e-commerce activities by establishing a website independently. Compared with cross-border sales on third-party e-commerce platforms, self-built website cross-border e-commerce has many advantages. This article will introduce the advantages of self-built cross-border e-commerce and how to make full use of these advantages.
1. Advantages of self-built cross-border e-commerce.
Independent brand building. Through self-built cross-border e-commerce websites, sellers can fully display their brand image and product features, establish an independent brand image, and attract more potential customers.
No need to pay platform service fees. When selling on a third-party e-commerce platform, sellers need to pay a certain percentage of the platform’s service fees. As for self-built cross-border e-commerce, sellers can save these expenses and reduce operating costs.
Take full control of the entire sales process. On third-party e-commerce platforms, sellers’ sales and operations are restricted by the platform. However, with self-built cross-border e-commerce, sellers can independently control the entire sales process, including product pricing, promotion strategies, customer service, etc.
Have more sales data and customer data. Through self-built cross-border e-commerce websites, sellers can collect more sales data and customer data to better understand their products and customer needs, and optimize their products and sales strategies.
Better user experience and customer service. Through self-built cross-border e-commerce websites, sellers can independently control the entire user experience and customer service, provide better products and services, thereby enhancing customer satisfaction and loyalty.
2. How to make full use of the advantages of self-built cross-border e-commerce?
Focus on brand building. In self-built cross-border e-commerce, brand building is very important. Sellers should focus on building brand image, including website design, product packaging, marketing strategies, etc., so as to increase brand awareness and reputation.
Focus on user experience and customer service. In self-built cross-border e-commerce, user experience and customer service are very important. Sellers should focus on the ease of use and user experience of the website, as well as the quality and efficiency of customer service, thereby increasing customer satisfaction and loyalty.
Optimize sales strategies and marketing campaigns. In self-built cross-border e-commerce, sellers can independently control the entire sales process and marketing activities. They should optimize their sales strategies and marketing activities based on their own sales data and customer data to improve sales efficiency and conversion rates.
Pay attention to the security and stability of the website. In self-built cross-border e-commerce, website security and stability are very important. Sellers should pay attention to the security and stability of the website and take appropriate measures to ensure the normal operation of the website and the security of user data.
Explore multiple sales channels. In self-built website cross-border e-commerce, sellers can not only sell through self-built websites, but also sell through various other sales channels, such as social media, email marketing, search engine optimization, etc. Through the combination of multiple sales channels, sales channels can be expanded and sales results can be improved.
In general, self-built cross-border e-commerce has many advantages, including independent brand building, no need to pay platform service fees, independent control of the entire sales process, more sales data and customer data, and more Good user experience and customer service etc. Sellers can make full use of the advantages of self-built cross-border e-commerce to improve sales efficiency and conversion rates by focusing on brand building, optimizing sales strategies and marketing activities, paying attention to website security and stability, and exploring multiple sales channels. Get greater business value.