It is not difficult to see from the trends in the past few years that TikTok has already had a very obvious growth trend. As a huge market aggregate, if sellers can spend every advertising cost wisely, they may be able to improve accuracy. To gain marketing benefits and achieve precise delivery of tiktok ads, the following is a detailed explanation of the techniques.
(1) Set an accurate advertising budget.
Advertising budget is the basis for advertising, so you must manage your advertising budget well. Sellers should follow these tiktok advertising budget rules: set the total budget at more than 30% of the actual budget, so as to be prepared; estimate the daily advertising budget above the number of conversions per day, and strive to calculate more of the following advertising budget; during holidays , don’t forget to prepare an adequate advertising budget.
(2) Tiktok advertising bidding must be more accurate.
The bids for new accounts and old accounts are different. If it is a new account doing advertising and marketing, then it is best to set a relatively high price, which can effectively create more orders in the early stage; if it is an old account bidding, it is best to make appropriate adjustments according to the situation, and do not make large adjustments. The adjustment of the amplitude can be set according to the actual bidding situation. If a very old account is doing advertising and marketing, you can broaden your horizons and focus on some emerging markets. (3) Screen the data and leave the site in time.
1. If a cross-border e-commerce tiktok seller is determined to make a hit product and after making an advertising budget for a long time, finds that there is no order growth, it proves that this road is unworkable. Be sure to stop losses in time, and don’t invest if you can.
2. If the daily consumption of advertisement c exceeds 1 US dollar, then this advertisement needs to be shut down;
3. If the daily consumption of advertisement m exceeds 30 US dollars, then this advertisement Ads need to be turned off;
In short, the above is how tiktok sellers create precise advertising and marketing, mainly through three points: setting an accurate advertising budget; tiktok advertising bids should be based on different account conditions Go to the settings and adjust it up or down appropriately; learn to screen out poor quality data and leave the market in time if the investment is too large.