Women’s clothing has become a red ocean, and there is no profit left in the cross-border e-commerce independent station market segment. However, women’s clothing is lighter in quality, has lower transportation costs, has a wider audience, and has more stable consumption. In emerging markets such as Southeast Asia, Latin America, and the Middle East, the penetration rate of clothing e-commerce has not yet reached a high level, and there is a lot of room and potential for development. How to sell women’s clothing on cross-border independent websites?
1. How to sell women’s clothing on a cross-border independent website?
1. Test money.
Women’s clothing is a non-standard commodity with great aesthetic value. For foreign female customers, it is difficult to predict which style they prefer, so the best way is to do some tests online to see which style is the most popular.
Foreign buyers pay special attention to their personal appearance. They have their own aesthetics, and for products with strong aesthetic value such as women’s clothing, they are measured from the beginning. Put the product on social media and judge its potential value based on social media feedback. If it is a hot-selling product, it will sell very well.
2. Build an independent station.
Create an independent website directly using the website building software package. The construction of SaaS websites is simple, convenient and low-cost, eliminating the steps of code writing, debugging and web design. Users can directly add templates and functional plug-ins to build a shopping process or an independent website with complete functions.
2. How to make the independent cross-border e-commerce women’s clothing station better?
1. Differentiation breakthrough.
The competition in the women’s clothing category is very fierce. If you want to stand out from the competition, you need to make differentiated breakthroughs. You can start from black women’s clothing, swimwear, sexy clothing and other sub-categories, or you can also start from services, customization, Subscription system, matching clothes for buyers, shipping within a certain period, etc. Only in this way can we gain competitiveness.
2. Operation.
In fact, the business model of women’s clothing is mainly through Facebook, Instagram, Google keywords, window advertising, and celebrity marketing. You must make full use of the traffic dividends of social media and short videos to achieve the greatest publicity effect.
The above is the content related to cross-border independent websites selling women’s clothing. Consumers in different markets have different consumption preferences and aesthetic preferences, so it is necessary to conduct localized operations, establish a localized website, and implement plans that are compatible with local product promotion strategies. In addition, women’s clothing itself is very competitive. If you want to do well, you must improve the competitiveness of the product, increase the added value of the product, and increase the selling point of the product.