Currently, many people are focusing on cross-border e-commerce when choosing their career direction. As an important platform for cross-border e-commerce, Amazon still has many people opening their own stores on it. . Many sellers choose advertising to achieve better management of their stores. In this regard, let’s take a look at the Amazon advertising strategy.
1. The budget needs to be well controlled.
Budget is still very important for an advertisement, because if the budget is set too low, the advertisement will exceed the budget and be automatically suspended. This will have a negative impact on the quality of the entire advertisement, and if the budget If the setting is too high, it will also lead to too many invalid clicks, thus wasting advertising money. Therefore, everyone must make an estimated investment-output ratio when setting up, and then set a daily budget.
2. The delivery distribution needs to be reasonable.
Currently, many sellers have a large number of products in their stores, so it is easy to have imbalances in distribution. This will actually greatly reduce the effectiveness of advertising, so everyone must Know how to sort products according to their sales, and then make specific allocations based on this data.
3. The effect must be monitored at all times.
In the process of advertising, we must conduct real-time data and effect monitoring. We do not just set up the advertising in the early stage and leave it alone. You must know that this will have an impact on the overall store. Conversion is still very unfavorable, so this Amazon advertising strategy still needs everyone to pay attention to.
4. The matching method must be chosen well.
When placing keywords, everyone has differences in national culture and search habits. Therefore, when advertising at the beginning, it is not recommended to use exact matching directly. It is best to give priority to phrase matching or It is broad matching, and then it will be slowly converted to precise matching when the entire ad group matures.
After reading the above introduction, I believe that everyone will have a more in-depth knowledge and understanding of Amazon advertising, and if you also want to have a better understanding of your own advertising, For better results, you can also selectively refer to and learn from some of the above strategies.