I believe that many people in the process of running Amazon stores will find that their orders mainly rely on advertising, while natural orders are very few. Although this phenomenon can guarantee a certain sales volume, it will last for a long time. If this continues, everyone’s profits will not be protected. In this regard, let’s take a look at how to adjust the proportion of Amazon advertising orders and self-owned orders.
In the first step, you need to gradually reduce the advertising bidding, but here you need to ensure that the advertising budget remains unchanged for the time being. Usually at this time, if the original advertising budget is low, but the bid is low, you can get more More clicks, if the position of the advertisement does not change much, can even bring more orders for everyone.
The second step is to observe it for about a week after the advertising bid is lowered. If the order volume does not change much and the ranking does not drop too much, you can continue to lower the advertising bid. At this time, the ranking may drop, and the original advertising budget cannot be spent. At this time, orders are also likely to decrease. After such a situation occurs, everyone needs to make an evaluation to see how much the unit price per customer can be reduced if the saved advertising budget is used to reduce product prices.
The third step, after making a reasonable price reduction on the product, everyone will find that the number of their orders will show an upward trend, and the ranking will also go up at this time. At this time, the proportion of natural orders will naturally So he went up.
The fourth step, after the above state continues for a week, you can also try to slightly restore and increase the price of your products, and divide the reduced price into multiple times, each time in small amounts. The method of increasing prices gradually is to increase prices gradually, because such price increases generally will not have a big impact on sales. At this time, the proportion of Amazon advertising orders and self-owned orders has been adjusted more appropriately.
As for the adjustment methods for the proportion of Amazon advertising orders and self-owned orders, the main ones are the above. After reading it, if you are interested, you can also try it. It is indeed blindly dependent. It is true that advertising to convert orders cannot allow you to maximize profits, so it is still necessary to explore the possibility of natural orders.