There are many sellers doing lazada now, and many newbies join this platform every day. For newly opened stores, merchants must seize the opportunity and place orders quickly. If orders do not appear in the store for a long time, it is easy to consume the confidence of the seller. So, how can Lazada’s new store place orders quickly?
1. How to place an order quickly in a new store?
The first thing merchants need to understand is, what data will affect store traffic?
1. Product category. Product selection is a common topic. When the product category is inconsistent or significantly different from the current market demand in Southeast Asia, it will naturally affect traffic.
2. Product quantity. Generally speaking, when the store reaches the third week of operation, there will be at least 150 products in the store. If there are too few products, it will directly affect the flow of the store.
3. Product main search traffic. Sellers need to improve through store activities, services, and tools.
4. The title of the platform product. The product is similar to the name of a person, and the keywords are many and inaccurate, which will have a significant impact on the traffic of the product.
After a series of operations and a little traffic, the next step is conversion. There are two factors:
1. Price factor: The price is similar to that of peers and cannot be too high, otherwise users will be lost directly.
2. Detail page factors: When consumers are interested in a merchant’s product and the price is similar to other products, then the function of the merchant’s detailed picture will be very important. First the pictures, then the product. Without good pictures, no matter how good the quality is, no one will care. On the other hand, if the detailed pictures are well done and the price is not expensive, then the possibility of generating orders for the merchant’s products will increase.
2. What should I do if I have a new store but no traffic?
Store level is an important factor in limiting traffic. 70% of the bottom sellers can only share 30% of the traffic, but 5% of the top sellers will also share 30% of the traffic. Therefore, the best way to break the bottleneck is to improve the level of the store. When the level of the merchant is about to break through, the merchant should not hesitate to increase the promotion investment, gradually increase it, and continue to increase it for a period of time.
Lazada If sellers want to place orders quickly, they should first consider how to get traffic, and then convert the traffic so that they can place orders. If the new store has no traffic, it needs to optimize product rankings and do more advertising.