Notes on independent station On-page SEO:
1. Web page title:
1. Unique and non-repeating, use different titles for different pages.
2. The keyword appears at the front of the title. The number of English words is limited to 65. Do not pile up keywords, and the sentences should be concise and smooth.
3. Start from the user experience, grasp the user psychology, try to attract the user’s attention and increase clicks.
4. Combine two or three keywords together to form a smooth sentence. For example, if the page needs to be optimized, “seo technology”, “seo tutorial”, “seo”, “free seo”, etc., you can write it directly as “Free SEO Technology Tutorial”
5. The company name or trademark can be placed at the end of the title.
6. You can choose the -_| connection symbol.
Second, description tag
1. The description tag, which users can only see when viewing source files and search lists, is much less important than the title tag and does not affect keyword ranking. There is no direct impact, but it has a certain impact on click-through rates.
2. The number of English characters in the recommended description tag must not exceed 156.
3. Use one to two complete sentences to describe the theme of the web page.
Third, text optimization
1. The keywords in the article body should consider word frequency, that is, the number of times the keyword appears, and the other is keyword density, that is, the number of times the keyword appears divided by The total number of visible text on the page. It is enough to have the keyword appear twice or three times on an ordinary page, and 4-6 times on a longer page.
2. The first 50 to 100 words in the text have a higher weight. It is recommended that the keywords appear in the first sentence of the first paragraph.
3. The web page content should contain synonyms of the keywords.
4. The search terms must match exactly in the most important position of the web page, and the divided words may also appear several times in the text.
5. Semantic analysis. Not only should it be limited to the target keywords, but it should also include words that are close to the semantics of the main keywords to support the main keywords, so that the page will have obvious keywords.
6. The h tag is divided into 6 levels according to importance. From h1 to h1, h1 appears once in an article and contains the most important keywords. The h2 tag contains secondary keywords or similar words.
7. The appearance of al text keywords also has a certain impact on the relevance of the web page. The brief text describes the picture and also contains the keywords.
8. Internal links will also affect the relevance of page keywords. When you really need to help users understand a certain term or when the linked page has more information, put the link; in addition, when the text appears When it comes to exact match keywords, it’s best to have some variety. (Add product page table comparison between different pages)
9. You can improve the relevance of the web page itself by linking the web page to relevant and high-quality external websites (reviews of websites you have contacted before can be placed here Website)
10. Add social media sharing buttons to the web page.