One of the indicators used by cross-border sellers to analyze TikTok video dimensions is the forwarding rate. Calculation method: forwarding rate = total forwarding volume/total playback volume.
Generally, the standard for measuring forwarding rate is set to 0.3%. If the forwarding rate is lower than 0.3%, it is considered that the video has certain room for optimization.
So how to optimize videos with low forwarding rates? There are two main directions:
1. Enhance the sense of value of the content
This is somewhat similar to the method of increasing the like rate mentioned, but it is not exactly the same. The sense of value in increasing the like rate is mainly the sense of value of the video audience. Audiences like to collect, but the sense of value that increases the forwarding rate may not necessarily be valuable to the audience, but the audience will feel that it is valuable to the person being forwarded.
For example, many of us have a group called “Love each other as a family”. The elders often post some articles in the group. Drink eight glasses of water a day and go to bed before 9pm, otherwise…, these The articles are actually what the elders think they are of value to us, but not necessarily to them. Therefore, if sellers want to increase the forwarding rate, sellers need to consider and increase the value of forwarding personnel.
2. Enhance the freshness of the content and the novelty of the product
You can simply recall that whenever some explosive news appears in society, the spread and popularity of the content All very high. When we see news like this, we also want to send it to our friends for the first time. “Melons are delicious only when everyone eats them together.”
So, where does the motivation for sharing and forwarding come from? The news from this message is new. If it is an old message, everyone’s willingness to forward it will not be too strong, so improving the freshness of the content can effectively increase the forwarding rate.
The same applies to short video e-commerce. When choosing products, sellers should pay attention to whether the products have novel and unique attributes. If the product has never appeared on the market, the audience will think “Is there such a product in the world?” after seeing it, and they will naturally share the product with their friends.
The above is the standard and optimization related content of TikTok video indicators shared with sellers. I hope it will be helpful to sellers. Lianlian Cross-Border Payment uses professional and considerate services to allow users to conduct cross-border business with peace of mind and confidence, helping more users to bring excellent products and services to the global market in a more efficient manner for better operations.