Among the several e-commerce markets in Southeast Asia, the Indonesian market is the largest. In recent years, Indonesia’s e-commerce market share has also shown a growth trend and will continue to grow in the next few years. So, let’s take a look at how Shopee Indonesia’s website works Good product selection!
1. How about Shopee Indonesia?
Through the research on Southeast Asian e-commerce platforms, we found that in the Indonesian market, the sales volume of clothing and footwear products is very high, except for these two categories. In addition, consumer electronics and mobile devices are also relatively common product categories in the Indonesian market.
I don’t know if you have noticed a small phenomenon when shopping, that is, when you go to a physical store to buy a certain brand of product, you will check the price of the product online in advance, and then go to the physical store. The store places an order, and most consumers place the order even after paying for it after taking a fancy to a product. In fact, it is different from that in China, but due to the different development stages of the e-commerce industry, it does not seem strange that foreign consumers pay for shipping costs. In the Indonesian e-commerce market, there are 4 e-commerce platforms, lazada, shopee, tokopedia and bukalapak. The top three are The latter has a relatively small market share.
2. How to choose good products for Shopee Indonesia?
1. Indonesian market, Indonesia is the most populous country in the shopee website. Among them, Indonesia accounts for more than 40% of the total in Southeast Asia in terms of economic development in the Internet field.
2. In the Indonesian market, mobile phones and accessories, beauty, skin care, household products, women’s clothing, fashion accessories, etc. are all hot-selling products. In addition, Indonesia’s demand for smart products may be unimagined. .
3. Malay market. Let’s take a look at the Malay market. Malaysia’s economic development is relatively good and its technical setup is relatively complete. It is also the first site for novice shopee sellers.
The above introduction is relevant knowledge on how to choose good products on Shopee Indonesia. In Malaysia, mobile phones and accessories, skin care products, etc. are more popular. In addition, men’s clothing, women’s bags, fashion accessories, etc. are also very popular. Popular product categories, in fact, it is not difficult to find a reference direction when choosing products. In other words, do not look at which products sell well, but study consumers and understand what consumers need.