Product selection is an important basis for advertising. Choosing the right products can create more profits through advertising. However, on Amazon, after some sellers start advertising, the profit from order sales is not enough to offset the advertising costs. This may be due to the level of competition on the platform and high ad bidding costs, but the products the sellers themselves choose to advertise on also play a big role. How to choose products when choosing Amazon to place CPC ads on the site?
1. Choose products with high BSR rankings in niche categories.
On Amazon, different categories have different levels of competition. Some niche categories have lower levels of competition, and the effect of advertising will be better. At the same time, choosing products with high BSR rankings will also improve the conversion rate and effect of advertising.
You can use some tools, such as AmzChart’s big data product selection library, and filter out products within the top ten or top twenty BSR according to some filtering conditions. These products have greater potential and market. prospect.
2. Choose blue ocean products.
In addition to products in niche categories, you can also choose products from blue ocean markets with low competition. These products have broad market prospects, but the degree of competition is relatively low, so the advertising effect will be better.
3. Choose products with high profits.
When choosing a product to advertise on, you need to consider the product’s profit margin and cost. Choosing products with high profits makes it easier to earn more profits through advertising. At the same time, low unit price products have relatively low profit margins, so more advertising investment is required to obtain the same profit.
4. Choose the popular popular model.
If your product is a variant listing, you can give priority to the styles and colors that are most in line with public aesthetics. These hot-selling sub-units have high visibility and sales volume in the market, so it is easier to obtain more sales through advertising. At the same time, avoid choosing styles that are too niche, otherwise you may not get enough traffic and sales.
The above is the content of how to select products when Amazon places CPC ads on the site. Product selection is crucial to advertising. Amazon sellers need to choose niche categories, blue ocean products, high-profit products and popular products. Tilai places CPC ads on the Amazon site to select products to achieve more profits. At the same time, costs and profit margins need to be calculated in advance to avoid failure to achieve profitability due to excessive investment.